Marketing Analyst

Job Title: Marketing Analyst Location-Type: Hybrid NYC Start Date Is: ASAP Duration: (contract, perm, etc) 2 Month Contract to hire (20 hrs/wk) Compensation Range: 50-55$/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship . Job Description: We're looking for a data-driven Marketing Analyst to become the analytical backbone of our Growth Marketing team. In this role, you'll own the health and accuracy of our marketing funnel reporting, from top-of-funnel lead generation through pipeline contribution and serve as the go-to resource for identifying data issues, surfacing insights, and ensuring our revenue teams are working from a single source of truth. What You'll Do: Funnel Reporting & Analytics • Build, maintain, and distribute recurring reports covering the full marketing funnel: Leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Sales Accepted Leads (SALs), and pipeline contribution • Track funnel conversion rates, lead velocity, and stage-to-stage progression to identify trends and opportunities • Partner with Growth Marketing to develop dashboards and reporting cadences that align with campaign cycles and weekly business GTM reviews Data Quality & Integrity • Conduct regular audits of marketing and sales data in Marketo & Salesforce to identify and resolve discrepancies, duplicate records, missing fields, and attribution errors • Investigate anomalies in lead volume, conversion rates, or pipeline values and escalate or resolve root causes in collaboration with Revenue Operations and Marketing Ops • Define and enforce data standards for lead statuses, campaign attribution, and funnel stage definitions Cross-Functional Collaboration • Act as a liaison between the Growth Marketing, Sales, and Revenue Operations teams to ensure consistent funnel definitions and aligned reporting • Support campaign performance reviews by connecting marketing activity to downstream pipeline and revenue outcomes • Participate in go-to-market planning by providing historical funnel benchmarks and forecasts Process Improvement • Identify gaps in current data capture, reporting processes, or tooling and recommend scalable improvements • Document reporting methodologies, data definitions, and standard operating procedures Minimum Requirements: • 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role • Strong proficiency in Salesforce CRM: including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues • Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline) • Experience with marketing automation platforms (Marketo) and their Salesforce integrations • SQL • GA4 • Read logic from DBT • Experience with BI or data visualization tools (e.g., Tableau, Omni) • Advanced Excel/Google Sheets skills; comfort with large datasets • Strong attention to detail with a track record of catching and resolving data discrepancies Preferred Qualifications • Exposure to multi-touch attribution models • Experience working within a high-growth SaaS or technology environment You'll Thrive Here If You • Love digging into data to find out why numbers don't add up • Can translate complex data findings into clear, actionable narratives for non-technical stakeholders • Are comfortable owning reporting accuracy and raising flags proactively • Enjoy working at the intersection of marketing and revenue operations