Marketing Analyst

Remote, US This is an opportunity to join a well-established financial services organisation during a pivotal digital transformation project. You'll play a key role in supporting a website redesign and launch, driving marketing insights, shaping analytics strategy, and influencing business decisions through data-driven recommendations. The Company They are a customer-focused organisation operating within the financial services sector. With a strong emphasis on digital growth and data-informed decision-making, they are investing in enhancing their online customer experience and analytics capabilities. You will work alongside marketing, digital, and technology teams to deliver measurable business outcomes through analytics and experimentation. The Role and Deliverables • Build, automate, and maintain reporting solutions and dashboards using Power BI and SQL. • Analyse marketing campaign performance, customer acquisition metrics, attribution, and ROI. • Own web analytics for a new website launch, ensuring accurate measurement and performance tracking. • Partner with external vendors and internal stakeholders throughout the website redesign project. • Design and implement a robust tracking and measurement strategy using web analytics platforms. • Deliver actionable insights and recommendations that improve marketing effectiveness and business performance. Your Skills & Experience • Strong experience in marketing analytics with a proven ability to influence business decisions through data. • Advanced SQL skills and experience developing dashboards using Power BI or Tableau. • Strong knowledge of web analytics, including Google Analytics or Adobe Analytics. • Experience analysing campaign performance, paid media activity, attribution models, customer acquisition, and conversion metrics. • Strong understanding of statistics, experimentation frameworks, A/B testing methodologies, and sample size calculations. • Ability to translate complex data into clear recommendations and proposed solutions. • Experience working with Azure-based data environments is advantageous. • Background within banking, financial services, credit unions, or similar regulated industries is beneficial. • Comfortable working independently, managing priorities, and engaging with stakeholders across technical and non-technical teams. • Demonstrates curiosity, a growth mindset, and a proactive approach to problem solving.