Marketing Analyst/Coordinator 4

Marketing Analytics Consultant (B2B Funnel & Growth Analytics) Job Type: W2 Contract Contract Duration: 12 Months, Possible Extension Location: New York, New York 10119 Work Setting: Fully Onsite Pay Rate: $68.25 - $70.00/hour Top Skills • Data Analysis & Visualization • B2B Funnel Analytics & Attribution • Strategic Forecasting & Experimentation Job Summary This role is responsible for driving data-informed decision-making across the marketing funnel through performance analysis, forecasting, and reporting. The Marketing Analytics Consultant will partner cross-functionally to deliver insights, optimize campaigns, and improve acquisition, lifecycle, and revenue outcomes. This position supports marketing strategy by ensuring alignment to measurable business performance. Key Responsibilities Performance Tracking & Measurement • Track performance across marketing channels including paid, organic, email, web, events, content, and account-based marketing • Develop dashboards and automated reporting aligned to business KPIs Cohort Analysis & Forecasting • Conduct cohort analysis to evaluate lead quality, conversion rates, channel efficiency, and ROI • Forecast pipeline and revenue contribution to support planning and budget decisions Insights & Experimentation • Analyze campaign and test performance to generate actionable insights • Partner with cross-functional teams to support experiment design and performance evaluation Funnel Analytics & KPI Management • Define and manage KPI frameworks across acquisition and lifecycle stages • Analyze funnel progression (Lead ? MQL ? SQL ? Opportunity ? Revenue) to identify optimization opportunities Reporting & Business Insights • Deliver recurring reports with clear, data-driven insights • Provide recommendations to improve campaign effectiveness and pipeline performance Market & Competitive Analysis • Research market conditions, customer trends, and competitor strategies • Analyze pricing, sales performance, and marketing effectiveness Required Skills • Strong data analysis, reporting, and visualization capabilities • Experience with B2B marketing funnels and attribution modeling • Advanced spreadsheet modeling (Excel or equivalent) • Ability to translate complex data into clear, actionable insights • Strong communication and stakeholder collaboration skills • Ability to work independently and manage multiple priorities Required Tools & Platforms • CRM platforms (e.g., Salesforce) • Marketing automation platforms (e.g., Pardot or similar) • Web analytics tools (e.g., Adobe Analytics or similar) Preferred • Data visualization tools (e.g., Tableau, Looker) • Data platforms (e.g., Snowflake) • B2B attribution tools Qualifications • Bachelor’s degree in Marketing, Analytics, Business, or related field • 8+ years of experience in marketing analytics, growth analytics, or revenue operations Ideal Candidate Profile • Experience working in B2B marketing environments with full-funnel visibility • Strong analytical and problem-solving skills • Experience working with marketing systems and data workflows • Ability to partner cross-functionally with marketing, sales, and operations teams • Comfortable working in fast-paced, data-driven environments #INDPRO