Marketing Analytics Contractor

Marketing Analytics Contractor Contract Role | Marketing & Growth Analytics Overview We are seeking a Marketing Analytics Contractor to support performance analysis and optimization across customer acquisition initiatives, with a strong focus on direct mail programs and digital marketing efforts. This role will partner with marketing, finance, and data teams to deliver insights that improve targeting, forecasting, and campaign effectiveness. The ideal candidate is highly analytical, comfortable working with large datasets, and experienced in translating data into actionable business recommendations. Key Responsibilities Campaign Performance Analysis (Direct Mail Focus) • Develop and maintain reporting frameworks to track campaign results across markets, audiences, and test groups • Provide regular performance updates, including insights into trends, variances, and in-flight campaign behavior • Identify opportunities to streamline and automate reporting processes • Conduct post-campaign analyses to uncover performance drivers and areas for optimization Forecasting & Planning Support • Build and refine models to estimate response rates, conversions, revenue impact, and return on investment • Collaborate with marketing and finance stakeholders on campaign planning, budget allocation, and volume projections • Evaluate the expected impact of changes in targeting, creative strategy, or market expansion • Continuously improve forecast accuracy using historical data, seasonality patterns, and channel trends Testing & Measurement • Assist in structuring marketing experiments across variables such as audience, offer, timing, and channel mix • Ensure testing frameworks are statistically sound with proper control groups and sample sizes • Analyze test results and provide clear insights, including performance lift, statistical significance, and recommendations Campaign Execution Support • Support audience selection and segmentation processes for campaign deployment • Translate business requirements into structured targeting logic and selection criteria • Validate campaign inputs to ensure consistency across segments, markets, and test designs • Provide quick-turn analysis to support adjustments in targeting or campaign setup Digital Marketing Analytics • Monitor and validate data across digital analytics platforms • Investigate and resolve discrepancies in tracking or reporting • Perform segmentation, cohort, and attribution analysis to understand user behavior and campaign impact • Build dashboards and visualizations to communicate performance and insights to stakeholders Required Skills & Experience • Strong proficiency in data analysis using Excel and SQL (Snowflake experience is a plus) • Experience with data visualization tools such as Looker or similar platforms • Familiarity with digital marketing ecosystems, including analytics and paid media platforms • Solid understanding of marketing performance metrics such as customer acquisition cost, lifetime value, ROI, and incremental impact • Knowledge of direct mail campaign metrics, including response rates, conversion behavior, and cost structures • Experience designing and evaluating experiments (A/B testing, multivariate testing, statistical analysis) • High attention to detail with a focus on data quality and accuracy • 5+ years of experience in marketing analytics or a related field What This Role Requires • Strong problem-solving ability with a data-driven mindset • Ability to work cross-functionally with marketing, finance, and data teams • Comfort operating in a fast-paced environment with shifting priorities • Clear communication skills to present findings and influence decision-making