Marketing Analytics Coordinator

Location: New York, NY - Penn Plaza - Onsite (Full-Time) Experience: 8+ years Duration: 12 + month contract to (hire + multi-extension capability) Rate: 65.00 /hr. W2 The Role Our client is looking for a highly strategic, data-driven Marketing Analytics Contractor to build and operate the analytical engine that powers all major decisions across our growth marketing motion. This role sits at the core of our acquisition, lifecycle, and revenue strategy—helping the team uncover insights, run experiments, and optimize full-funnel performance with speed and precision. You will work across channels, systems, and teams to ensure marketing is grounded in truth, guided by data, and aligned to business impact. If you excel at turning complex data into actionable insight and want to help scale a world-class growth engine, this role is for you. Top Skills We’re Looking For • Data Analysis & Visualization: Expert-level ability to synthesize complex datasets into clear, visual narratives. • B2B Funnel Analytics & Attribution: Deep understanding of the lead-to-revenue journey and multi-touch attribution models. • Strategic Forecasting & Experimentation: Proven track record in predicting pipeline outcomes and designing rigorous marketing tests. What You’ll Own Performance Tracking & Measurement • Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue. • Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs. Cohort Analysis & Pipeline Forecasting • Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI. • Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation. Insights & Experimentation • Ensure fast insight cycles across experiments, campaigns, and content releases. • Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions. KPI Ownership & Optimization • Own KPI frameworks for acquisition, lifecycle, and funnel performance. • Identify gaps, diagnose funnel issues, and recommend actionable improvements. Funnel Analytics & Revenue Reporting • Build and maintain clear funnel views (Lead ? MQL ? SQL ? Opportunity ? Revenue). • Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives. Platform & Tool Expertise Required Experience • Salesforce CRM • Pardot (Account Engagement) • Adobe Analytics Bonus Points For • Looker, Snowflake, or Tableau • Specialized B2B attribution platforms Requirements • 8+ years in marketing analytics, growth analytics, revenue operations, or similar roles. • Strong command of B2B funnel analytics and complex attribution modeling. • Advanced skills in spreadsheet modeling and business insights. • Proven experience building automated dashboards and predictive forecasting models. • Decision Speed: Ability to translate raw data into executive-level decisions with clarity. You Are a Fit If You... • Thrive in fast-paced environments and bring structure where it’s needed most. • Are an analytical storyteller—able to turn numbers into a compelling business case. • Understand the nuances of full-funnel B2B marketing and how content impacts revenue. • Are hands-on with marketing systems and able to troubleshoot or optimize data workflows. • Can partner cross-functionally with Demand Gen, Content, Product Marketing, Sales, and RevOps. Success in This Role Looks Like • Marketing decisions are consistently data-backed and defensible. • The team has real-time visibility into performance across the entire funnel. • Experiments are executed quickly with actionable "win/loss" insights. • Campaign and content ROI becomes clearer and more predictable. • Funnel efficiency and pipeline contribution show steady, measurable improvement. #IND