Marketing Analytics Lead/Manager - Adobe Analytics

We’re hiring a Marketing Performance Analytics -Adobe Analytics Join Galent and help us deliver high-impact technology solutions that shape the future of digital transformation Job Description: Responsibilities: • Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths. • Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement. • Build and maintain Analytics dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics. • Analyze paid media performance across social, programmatic, search, and display channels. • Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments. • Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership. Required qualifications, capabilities, and skills: • 5+ years’ experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools. • Familiarity with marketing analytics platforms such as ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management). • Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels. • Skilled in user journey mapping, conversion optimization, and website A/B testing. • Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs). • Expert at translating complex data into clear, actionable insights for executive audiences.