Marketing & Analytics Specialist

About This Job Trend is focused on driving strategic growth through data, marketing innovation, and brand development. We are looking for a highly analytical and results-driven Marketing & Analytics Specialist to take ownership of performance monitoring, campaign optimization, and data-driven decision-making. You will be monitoring key performance indicators, responsible for lead marketing performance reports, and supplying innovative insights and recommendations to drive strategic business decisions. Ideal candidates are driven, proactive, and have exceptional strength in communication. This position is ideal for someone who is detail-oriented, a strong communicator, and eager to grow within a fast-paced marketing environment. The right candidate brings in an analytical mindset and a willingness to pioneer solutions. Responsibilities • Analyze and optimize marketing and sales campaigns, leveraging performance data to drive efficiency and impact. • Monitor key marketing KPIs (clicks, conversions, ROAS, engagement rates, etc.), generating reports and insights to inform strategic decisions. • Own and refine the company's digital marketing analytics, identifying trends and improvement opportunities. • Lead marketing performance reporting, synthesizing data into actionable recommendations for leadership. • Identify and implement automation tools to improve reporting, campaign tracking, and performance monitoring. • Manage and maintain internal marketing documentation, contracts, and performance records for easy access and compliance. • Work cross-functionally with content, sales, and development teams to align marketing initiatives with business goals. • Stay ahead of industry trends, continuously testing and refining new growth opportunities. Required Knowledge & Skill • 3+ years of experience in marketing analytics, digital marketing, or a related field. • Strong analytical mindset with the ability to turn data into strategic insights. • Proficiency in Google Analytics, PPC metrics, SEO tools, and data visualization platforms (e.g., Tableau, Looker, or Power BI). • Experience managing and optimizing paid media campaigns (Google Ads, Meta Ads, etc.). • Ability to independently manage multiple projects, prioritize tasks, and meet deadlines. • Solid understanding of A/B testing, conversion rate optimization (CRO), and attribution modeling. • Strong communication skills with the ability to present data-driven insights to stakeholders. • Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.) is a plus. Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth. For more information about our company please visit https://trend.inc/.