Marketing Business Analyst (Hybrid)

Location: Atlanta, Georgia Job Type: Contract Compensation Range: $45 - 55 per hour Our CPG client is looking for a Marketing Business Analyst who will play a crucial role in shaping the future of marketing intelligence. They are looking to hire someone who is growth-oriented and able to transform data into actionable, predictive models, supporting a pioneering, AI-enabled marketing strategy. In this role you'll be asked to take a proactive approach, turning complex datasets into smarter, faster business decisions that accelerate measurable impacts. Responsibilities: • Architect & develop high-impact marketing dashboards using Power BI for real-time, data-driven insights across all channels and personas. • Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement. • Champion AI-driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale. • Collaborate with cross-functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership. • Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.). • Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices. Qualifications: • Bachelor's degree in a relevant field (Analytics, Marketing, IS). • Proven experience (2+ years) in business intelligence or data analysis, with specific focus on marketing performance reporting. • Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation. • Demonstrated proficiency with predictive modeling or advanced analytics techniques. • Experience in cross-functional roles bridging marketing and IT/data engineering teams. Additional Skills: • Experience with Python, R, or similar tools for automation and predictive modeling. • Knowledge of cloud data platforms (Azure, Databricks). Job ID: 112025-117893 #PL Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.