Alpha Net

Marketing Business Analyst (only W2)

⭐ - Featured Role | Apply direct with Data Freelance Hub
This role is for a Marketing Business Analyst (contract, $37.27 - $60.00/hour) in New York (hybrid). Requires 8–10 years of experience in Marketing Technology, strong analytical skills, and familiarity with digital marketing tools. Agile/Scrum knowledge preferred.
🌎 - Country
United States
💱 - Currency
$ USD
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💰 - Day rate
480
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🗓️ - Date
October 14, 2025
🕒 - Duration
Unknown
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🏝️ - Location
Hybrid
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📄 - Contract
W2 Contractor
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🔒 - Security
Unknown
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📍 - Location detailed
New York, NY 11226
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🧠 - Skills detailed
#"ETL (Extract #Transform #Load)" #Documentation #Jira #Requirements Gathering #Cloud #CMS (Content Management System) #UAT (User Acceptance Testing) #Salesforce Marketing Cloud #Compliance #Scrum #Automation #Business Analysis #Data Privacy #Agile #Strategy #GDPR (General Data Protection Regulation) #Google Analytics #CRM (Customer Relationship Management)
Role description
Role: Marketing Business Analyst Location: New York (Hybrid – 3 days/week onsite) Job Summary We are seeking a strategic and detail-oriented Marketing Technology Business Analyst (8–10 years experience) to support digital transformation initiatives across marketing platforms. The ideal candidate has strong analytical and Martech skills, with hands-on exposure to campaign management, analytics, personalization, and customer data platforms. Key ResponsibilitiesRequirements Gathering & Analysis Understand and define complex business problems and opportunities within marketing ecosystems. Collaborate with marketing, product, and technology teams to collect and document business requirements for Martech solutions. Analyze marketing workflows and translate them into functional and technical specifications. Define data flows, integration points, and dependencies across systems (CRM, CMS, CDP, Analytics, etc.). Marketing Technology Expertise Work across a broad Martech stack including campaign management, personalization, analytics, and automation tools. Understand customer journeys, segmentation, targeting, and marketing operations. Support platform evaluations, capability assessments, and solution recommendations. Solution Design & Delivery Support Partner with architects and developers to ensure business goals align with technical feasibility. Participate in sprint planning, design reviews, and UAT. Create wireframes, process flows, and detailed documentation for implementation. Stakeholder Engagement & Communication Act as a bridge between Marketing, IT, and vendor teams. Facilitate workshops, demos, and feedback sessions. Provide progress updates, risk assessments, and dependency tracking. Required Qualifications 8–10 years of experience as a Business Analyst (preferably in Marketing Technology or Digital Transformation). Strong understanding of Martech platforms, data models, and campaign operations. Experience managing requirements across cross-functional teams. Knowledge of digital marketing tools (SEO, SEM, email marketing, PPC, display advertising, etc.) Familiarity with content strategy, social media, and UX/UI in marketing funnels. Strong analytical, documentation, and communication skills. Understanding of web analytics and KPIs (bounce rate, CPA, CPC, average time on site, etc.). Working knowledge of Agile/Scrum frameworks and tools (Jira, Confluence). Preferred Qualifications Experience in Insurance or other regulated industries. Exposure to platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, or Customer Data Platforms (CDPs). Understanding of data privacy laws (GDPR, CCPA) and compliance requirements. Job Type: Contract Pay: $37.27 - $60.00 per hour Work Location: In person