Marketing Campaign Analyst 16618

Position Title: Marketing Campaign Orchestration Analyst (Pega CDH) Location: Vienna, VA Clearance Requirements: none Position Status: Contract Pay Rate: W2 (with 56 hours PTO) $55-$62.00/hr. C2C: $65-$70.00/hr. Work Authorization: US Citizens, Green Card Holders, TN Visa, Green Card EAD's. Job Description Help scale Navy Federal’s Next Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with Navy Federal. You’ll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands-on and delivery-oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize. Responsibilities • Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards • Convert channel-specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound) • Define decisioning requirements (audience definition, constraints, contact policies, prioritzation, measurement) • Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule • Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails • Run validation and impact checks using simulations where applicable and pre/post-launch monitoring to confirm eligibility, volume, and expected business impact • Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners • Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants) • Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly Required Skills / Education • Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact policies, treatments) • Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications • Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders • Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness • Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward Nice To Have Skills • Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification • Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences) • Experience partnering with Data Science on predictors, segmentation, or model-driven targeting • Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot • Exposure to digital banking or financial services personalization/decisioning programs Other Requirements • On-Site Deliverables / What Success Looks Like (in 6 Months) • 30+ insights driven by external behavioral intent signals are implemented as omnichannel CDH decisioned experiences with clean requirements, QA evidence, and post-launch monitoring • Launches follow a consistent workflow (requirements, build, QA, launch, monitor/optimize) and meet agreed readiness standards • Decision logic is accurate, measurable, and improved iteratively based on observed performance and stakeholder feedback Interested candidates are encouraged to apply now to join a dynamic team shaping innovative personalization strategies in digital banking. About Seneca Resources At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact. When you work with Seneca, you’re choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way. Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.