Marketing Campaign Analyst

Are you an experienced Marketing Campaign Analyst with a desire to excel? If so, then TALENT Software Services may have the job for you! Our client is seeking an experienced Marketing Campaign Analyst to work at their company 100% remotely. Position Summary: It is required that candidates have worked in a similar role, with big brand or agency experience, which will be key to this role. Primary Responsibilities/Accountabilities: The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers. • Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate the performance of campaigns, and identify opportunities to optimize marketing campaigns. • The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting. • The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar. • They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions. • The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform. Qualifications: • 3 years of experience in marketing campaign management or a related field. • Experience analyzing large data sets that may include structured and unstructured data. • Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc. • Advanced Excel skills. • Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills. • Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools. • Proven ability to use reporting tools to convert data into meaningful analyses and insights. • Proven ability to translate between business and technical stakeholders. • Must be able to work effectively in a consensus-style environment that expects and promotes teamwork. • Must have experience in effectively meeting deadlines on-time with a quality product. • Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. • Will work independently and collaboratively to prioritize and drive forward multiple projects. • Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. • Position may require occasional travel and the flexibility to work weekends and evenings as necessary. Preferred: • Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl. • Experience in the use of next best action, customer lifetime value or churn prediction models.