Marketing Data Analyst

Business Analyst – Marketing Analytics (Pharma) 📍 100% Remote | 12-Month Contract | EST Hours About the Role: We are seeking a Business Analyst with strong experience in marketing analytics and pharmaceutical data to join our team on a long-term contract. The ideal candidate will leverage advanced statistical methodologies to measure marketing impact, optimize promotional spend, and drive data-driven decision-making across multiple therapeutic areas. Responsibilities: • Perform advanced analytics, including marketing mix modeling (MMM), ROI analysis, customer segmentation, and predictive modeling. • Analyze marketing performance across digital and traditional channels to guide strategic decisions. • Collaborate with Marketing and Sales teams to align analytical insights with commercial strategies. • Support brand planning, promotional resource allocation, and forecasting efforts. • Present analytical findings and actionable recommendations to key stakeholders. • Work with large pharma data sources such as claims, Rx, and patient-level datasets. • Coordinate insights from multiple sources (research, forecasts, digital metrics) into cohesive recommendations. Required Qualifications: • Bachelor’s degree with 7+ years of analytics experience, or Master’s degree with 5+ years. • Hands-on experience with R, Python, SAS, and SQL. • Proven expertise in marketing analytics and advanced statistical techniques (multivariate, promotional responsiveness, etc.). • Experience analyzing pharma data (patient claims, Rx, healthcare datasets). • Strong communication skills and ability to translate data into actionable business insights. • Must be available to work regular business hours aligned with EST. Preferred Qualifications: • Experience in Metabolic or CardioRenal therapeutic areas (CKD, heart failure, diabetes). • Prior experience working in a large pharmaceutical organization. • Exposure to digital analytics (email, mobile, banner, alerts, non-personal promotion).