Marketing Data Scientist

Why This Role We’re looking for a builder. Someone who loves turning messy data into powerful audience strategies and scalable marketing insights. You’ll own audience segmentation, data signals, and reporting that directly impacts growth. What You’ll Own • Build and activate high-impact audience segments in Salesforce Data Cloud • Create advanced Calculated Insights using complex SQL • Partner with data engineers to design scalable data pipelines • Automate campaign reporting and performance dashboards • Analyze large datasets to drive segmentation and revenue insights • Ensure data accuracy across audience and reporting systems • Translate business ideas into technical audience definitions What You Bring • 5+ years in analytics, marketing data, or similar roles • Expert SQL skills (CTEs, window functions, large datasets) • Hands-on experience with Salesforce Data Cloud or CDPs • Strong background in audience strategy and activation • Experience building automated reports and dashboards • Tableau (or similar), advanced Excel/Sheets • Basic Python for automation • Clear communicator who thrives in fast-moving environments Bonus Points • Salesforce Marketing Cloud