Marketing Insights Analyst - Healthcare Division

Position: Marketing Insights Analyst - Healthcare Division Location: 100% Remote Payrate: $40/hr on W2 Job Description: ⚠️ Eligibility: Only U.S. Citizens or Green Card holders will be considered for this position. We’re looking for a Marketing Insights Analyst to join our team supporting the Individual & Family Plans (IFP) business segment at • Healthcare (Fortune 100 Health Insurance Company). What You’ll Do: • Partner with marketing teams to analyze and optimize campaigns across acquisition, engagement, and retention. • Build and maintain dashboards and reports to track KPIs, ROI, and marketing performance. • Design and measure A/B and multivariate tests to improve marketing outcomes. • Ensure accuracy in campaign tracking and automate reporting workflows. • Communicate insights and trends to cross-functional business teams. Requirement: • 3+ years of experience in marketing analytics, business analytics, or digital analytics (healthcare or insurance preferred). • Strong hands-on skills in SQL, Python, Databricks, Teradata, or SAS. • Experience with Adobe Analytics / Customer Journey Analytics and Tableau. • Skilled in working with large datasets and visualizing insights clearly. • Detail-oriented, analytical thinker with strong communication skills. Education: Bachelor’s degree in Data Analytics, Statistics, Applied Math, Marketing Analytics, or related field preferred.