Marketing Performance Analyst

A leader in the financial services industry is hiring a Marketing Performance Analyst in Irvine, CA for a hybrid contract-to-hire opportunity. Marketing Performance Analyst Perks: • Working for one of the most trusted names in financial services for more than 100 years, a brand known by millions. • Flexibility and work-life balance. • Working on a caring and supportive team that values your input, shares your goals, and celebrates your success. Marketing Performance Analyst Requirements: • Bachelor’s degree in Finance, Accounting, Economics, Business Analytics, or a related field. • 2–5 years of experience in financial analysis, marketing finance, or revenue analytics, preferably in mortgage lending or financial services. • Proven ability to develop multi-touch attribution models or marketing ROI frameworks. • Advanced skills in Microsoft Excel or Google Sheets for financial modeling and scenario analysis. • Experience with data visualization tools like Power BI or Tableau. Marketing Performance Analyst Responsibilities: • Develop and maintain multi-touch attribution models connecting marketing spend to funded loan volume and revenue. • Calculate and report key efficiency metrics such as ROI, cost-per-funded-loan, and cost-per-lead. • Support marketing budget planning, tracking actuals versus forecasts, and analyzing variances. • Build financial models and dashboards to provide actionable insights to marketing and finance teams. • Analyze marketing data, identify trends, and make strategic recommendations to optimize spend and performance. About Profiles: An award-winning creative and marketing workforce solutions provider. For 25+ years, Profiles has combined deep industry expertise with forward-thinking innovation to help organizations build, scale, and transform their teams. Anyone can fill a role. What we do goes beyond this, supporting workforce strategies that drive competitive advantage in an AI-powered landscape. Offering contract, contract to hire, direct hire, embedded teams, and consulting services nationwide. Join our network. New job opportunities are listed daily - careerprofiles.com.