Marketing Support Manager

Key Roles And Responsibilities • Understand B2B digital strategy and CMS management to identify dependencies and business needs that drive roadmaps and prioritization. • Collaborate closely with Go-To-Market (GTM) peers on optimization projects and gather detailed requirements to ensure alignment. • Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases. • Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts. • Consult with Business Analysts to align macro-level digital strategies with broader Enterprise initiatives. • Digital Strategy and eCommerce Coordination: Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. • Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships. • Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer engagement, while supporting overall business growth. • Customer Journey and Experience Management: Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer products and features at the right times. • Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives. • Technology and Innovation: Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning • Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward. • Focus on key trends and growth drivers such as personalization and scalable AI use cases. • Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies. • Hours are 9-5pm M-F. Occasional night support for big launches. Qualifications • Neds to have at least 5 years of digital experience on Business strategy • eCommerce sales experience • Analytics and storytelling experience • Excellent communication, presentation and data visualization skills, executive readouts • Prior experience in SEO/eComm • Firm understanding of content strategy and design principles • Strong ability to plan and work through complex challenges with a team of creative problem-solvers Preferred Qualifications • Prior experience with e-commerce and account management carts and flows for wireless products and/or entertainment content is a plus • Agency work • A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects • Experience with Workfront project management software and Adobe content management systems Benefits Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics. Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st. Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification. Synectics is an equal opportunity employer.