MarTech Business Analyst

Location: Fully Remote (CST hours) Duration: 12-18 month contract plus extensions Must Have: • 7+ years of Business Analyst experience, self starter who needs very little hand holding • Ability to write user stories • Requirements gathering and documentation for identifying customer data/guest profiles • Understanding of MarTech products and services within a large enterprise (Customer Data Platforms, CRM experience, enterprise orchestration layer) • Understand dependencies of the products and teams within MarTech space, understanding data pipelines • CDP and CRM experience • Ability to work CST time zone Plus: • Confluence and Jira • CDP (they use Amperity) • Understanding of how to write SQL queries to access data • Local to Chicago • Braze or exposure to an enterprise orchestration layer for Omnichannel connections • Hospitality (understanding of on prem systems and limitations for guests staying at hotels/properties) • Loyalty and membership profile experience D2D: This Sr. Business Analyst will be working on a huge initiative for a global hotel chain. The project/product is a colleague‑facing, operational CRM platform designed to help hotel staff personalize the guest experience while the guest is physically on site—before arrival, during the stay, and at checkout. It is not a traditional corporate or marketing CRM, as it involves prioritization and personalization for guests when they are visiting these hotel properties. Responsibilities include: • Embed with On‑Property CRM workstreams to capture requirements and support ongoing Agile rituals • Partner closely with MarTech pods to translate CRM needs into clear, actionable requirements • Gather and define CDP‑driven guest profile and attribute requirements, including identifying existing vs. derived attributes • Work with CDP Product Managers to validate guest identification logic and expose required data to upstream and downstream systems • Define content and data requirements for marketing systems and content delivery services • Determine when and how guest data should surface into Colleague Advantage and coordinate with dependent teams (e.g., HPE) • Manage and facilitate the Jira backlog, ensuring work is prioritized, documented, and moving through delivery • Understand technical dependencies across CRM, CDP, MarTech, and data platforms to support effective execution