Paid Search Specialist

Job Title: Paid Search Specialist Client Location: Hybrid in Culver City (onsite Tues-Thurs) Starting: August 2026 Pay Comments: W2, weekly pay, benefits, 401k w/ match Minimum Pay (per hour): 63.81 Maximum Pay (per hour): 70.90 Hours: Full-time Duration: 6 months (potential to extend) Job Description: Our client is looking for a hands-on Paid Search Specialist to join their team on a 6-month contract to optimize paid search campaigns across several Retail accounts. This is an execution-heavy role best suited for someone who has cut their teeth in an agency environment and lives inside Google Ads on a daily basis. What You'll Do • Analyze, optimize, and manage Google Ads (Search, Shopping, PMax) campaigns from the ground up, including keyword research, ad copywriting, and bid strategy • Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting) • Help compile weekly/monthly reporting — pull data, provide light analysis, and translate performance into digestible insights • Suggest A/B tests on ad copy, landing pages, and bidding strategies • Manage campaign budgets and pacing across multiple accounts simultaneously • Support lead strategists with rhythm of business tasks like WBRs/ MBRs/QBRs, post launch analysis, and other business performance • Stay current on Google Ads platform updates, betas, and industry best practices • Assist with Microsoft/Bing Ads as needed (secondary priority) • Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4) Required Experience & Skills • 5+ years of hands-on paid search experience, with agency-side experience preferred (client management, multi-account juggling, and reporting cadence expectations) • Deep, demonstrable expertise in Google Ads — Search, Shopping, and Performance Max • Strong Excel/Google Sheets/Numbers skills (pivot tables, VLOOKUP/ XLOOKUP minimum) • Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager • Familiarity with bid management/automation tools • Comfortable working across multiple country accounts/lines of business concurrently • Strong written and verbal communication skills for client-facing reporting • Attention to detail with strong organizational and time management / prioritization skills • Highly motivated with ability to thrive in a fluid, demanding, fastpaced environment Nice-to-Have • Paid social platform experience (Meta, LinkedIn, TikTok Ads) for cross-channel campaign support • Experience with data visualization tools (Looker Studio, Tableau) • Google Ads Search Certification (current) • Experience in Retail, D2C, and B2C • Spanish or Portuguese language skills not required but would be advantageous Education • Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent practical experience) • Google Ads certifications strongly preferred Certifications (Preferred) • Google Ads Search Certification • Google Analytics (GA4) Certification • Google Shopping Ads Certification