Paid Social Traffic Manager (contract)

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way. Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb: • Our community is based on connection and belonging. • Our creativity allows us to imagine new possibilities for people. • Our responsibility is to all of our stakeholders. • It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company. Paid Social Traffic Account Manager We are looking for a highly analytical, strategically-minded, and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role goes beyond platform execution; it requires someone who can anticipate what's coming, mobilize the right internal and external partners at the right time, and drive efficient campaign management from Production to Launch. You're equal parts account manager, operator, and relationship manager. Ads are trafficked by our agency partner, but this role owns the handoff — connecting our in-house creative team with the agency to ensure assets are on spec, timelines are met, and nothing gets lost between production and launch. Key Responsibilities: Campaign Management & Optimization • Own the full client-facing workflow for paid social — from intake and briefing through trafficking, reporting, and optimization — ensuring nothing falls through the cracks between teams • Maintain and manage campaign timelines, trafficking checklists, and launch trackers to keep the creative, ad ops, and strategy teams accountable to deadlines • Launch, manage, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn • Own daily campaign operations including budget allocation, bid adjustments, and pacing • Monitor performance metrics and proactively identify optimization opportunities before they become problems • Execute structured A/B tests across creatives, audiences, placements, and bidding strategies • Manage and refine audience targeting, including prospecting, retargeting, and lookalike audiences • Ensure proper tracking setup (pixels, events, UTMs) and troubleshoot discrepancies • Stay ahead of platform changes, algorithm updates, and emerging trends — and brief the team before they're caught off guard Partner & Stakeholder Management • Serve as the day-to-day point of contact for internal teams (creative, analytics, product) and external partners (platform reps, vendors, agencies), keeping all parties aligned and accountable • Proactively manage up and across — flagging risks, surfacing opportunities, and making clear recommendations rather than waiting to be asked • Drive kickoffs and working sessions with internal and agency teams, arriving with a clear path to launch and leaving with documented next steps • Anticipate bottlenecks — creative delays, approval cycles, trafficking timelines — and course-correct before they impact campaign performance Reporting & Strategic Planning • Maintain campaign documentation and specs that keep all partners working from the same playbook • Contribute to forward-looking media plans and testing roadmaps, connecting tactical execution to broader business goals Qualifications • 3–6 years of hands-on experience managing paid social campaigns, ideally with time spent at a digital advertising agency or in an agency-side account management role • Strong experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, etc.) • Proven ability to scale campaigns while hitting efficiency targets — and to explain why they're working to a room full of stakeholders • Comfortable managing large budgets, high campaign volume, and competing priorities across multiple workstreams • Strong analytical skills with proficiency in Airtable, Excel or Google Sheets; comfortable presenting findings to mixed audiences • Experience with tracking tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.) • Demonstrated ability to manage partner and vendor relationships, hold teams accountable to timelines, and keep projects moving without being the bottleneck • Detail-oriented and highly organized, with strong written and verbal communication skills Preferred Skills • Experience in direct response marketing, lead generation, or eCommerce • Familiarity with creative testing frameworks and performance creative strategy — and the ability to brief and inspire creative teams from a data-led perspective • Understanding of conversion rate optimization (CRO) and landing page performance • Experience with attribution tools or multi-touch attribution models • Basic knowledge of SQL or data visualization tools (e.g., Airtable, Looker, Tableau) • Exposure to integrated campaign workflows — understanding how paid social fits within a broader media mix Key Metrics for Success • Precision of Campaign launches, trafficking and QA • Stakeholder satisfaction — internal teams and external partners feel informed, aligned, and well-supported • Speed and quality of testing cycles • Clarity and actionability of reporting output • On-time launch rate and trafficking accuracy across active campaigns What Success Looks Like • Campaigns consistently scale while efficiency targets hold or improve — and the team always knows why • You're solving problems before anyone else knew they existed • Creative, media and platform partners view you as the glue that keeps work moving and standards high • You're already thinking two sprints ahead Belonging & Accommodations: Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner. Pay Rate Range: $83.09-$97.75/hr Benefits: Medical, Dental, Vision, 401K