Performance Marketing Analyst

This role sits within the Global Brand & Marketing Performance Marketing Analytics team and is an essential member supporting program governance and performance as we move to marketing automation leveraging a customer data platform. This individual will collaborate with key stakeholders on the product team, Sales, digital design, and Marketing Channels owners to ensure that the growth and engagement marketing efforts are designed and implemented to drive key business OKRs. Performance Marketing Analyst is responsible for closely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization. Key Responsibilities: • This individual will partner closely with the Product Owners, Marketing Ops Channel Owners, Sales, Digital Designers, Technology, Engagement, Growth and Activation partners as the Data Lead for their assigned Line of Business. • End to end responsibility for Data related tasks in marketing execution. Including but not limited to: • Provide Strategic Data Leadership to assigned business groups. · Influence business partners to adopt best practices for measurement. What should be measured, how is it best measured, and what value will this measurement create for the business? · Uncover and validate meaningful data from around the organization, and integrate it into reporting and insights · Drive a cross-team culture of data-driven decision making • Audience Definition: Discover, define and create targeted audiences · Partner with Customer Insights to define meaningful and testable audiences. · Establish the data needs for proper segmentation within our MarTech Universe · Partner with Marketing Data Engineering to create connections between key business data and our Marketing Data Environment. • Key understanding of the data implications of working with modern marketing technology, such as Adobe Analytics, Salesforce, Marketo, 6Sense, PathFactory, PowerBI • Provide clear paths for data connection to business outcomes and objectives • Learning Agenda, Test Design and Measurement • Campaign Reporting, Analysis and Insight Generation workstreams, e.g., lead scoring model innovation/roadmap, agent enablement, performance tracking • Identify best performing, most-valuable audience types based on lead source and working with Customer Insights and Finance to evaluate best customers for future growth and engagement opportunities Required: • 1-3 years of expertise in marketing • 3-5 years of skills in Data Acquisition • 3-5 years of Data Analysis experience • 3-5 years of professional experience in a digital, product or finance role • 3+ years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how they impact data models for sales and service • 1-3 years professional experience with a CRM, such as Salesforce.com or Microsoft Dynamics • 1-3 years data visualization experience for creation of dashboards Preferred: • Experience with Azure data lake and big data platforms o Experience with database tools (MySQL, SQL Server) o Experience with Statistical tools (such as R, SAS, Python) and techniques e.g. segmentation, regression modeling and customer lifetime value • Demonstrable knowledge of analytics platforms and business intelligence tools • Prior experience with Alteryx, or similar data automation platform. • Attitudinal and Social Media measurement tools (Medallia, Sprinklr, etc.) • Web analytics and testing tools (Adobe Analytics, Customer Journey Analytics Adobe Target, Google Analytics) • Ad server experience (Google Ad Manager, OpenX) Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.