Performance Marketing Analyst

Role: Marketing Analyst Locations: San Francisco, CA/ NYC, NY/ Miami, FL/Chicago, IL/Sunnyvale, CA/- Hybrid (once a week in office) Duration: 7 months (With high possibility of extension) Top 3 responsibilities of this role: Performance Optimization & Strategy: Mining user-level data to understand behavior and leveraging those insights to propose new marketing strategies and ROI-driven decisions. Measurement & Experimentation: Defining key metrics for initiatives, implementing statistical tests (A/B or multivariate), and calibrating how marketing performance is tracked across the business. Cross-Functional Reporting: Developing automated dashboards and presenting complex data findings to senior management and stakeholders across Marketing & Sales Mandatory requirements: Salesforce Proficiency: Demonstrated experience using Salesforce Data Visualization: Mastery of Tableau (or similar tools) to create performance dashboards and visualize user behavior relative to KPIs. Statistical Expertise: Proven ability to implement and analyze statistical tests to measure marketing impact on business metrics. Desired Skills: Predictive Modeling: Experience or passion for building models that forecast growth and future user trends. Strategic Advisory: The ability to not just "pull data," but to help leadership define the questions that should be asked in the first place. Full-Funnel Marketing Knowledge: Familiarity with the unique data perspectives of acquisition, retention, and brand marketing across both online and offline channels. Job Description: • You possess a passion for improving techniques, processes, tracking, analytics insights, predictive modeling and technology used by marketing to achieve our bold supply and demand growth goals. • You will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, user behavior and channel effectiveness. • As a member of the marketing analytics team, you will also help define the way marketing performance is calibrated and help define what questions should be asked. • You'll play an important part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and brand love. • You will offer a deep marketing-driven data perspective while collaborating closely with Finance, Strategy, Operations and AdTech. • You will be on the forefront of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts. • What you'll do - Mine data and analytics at user level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies a • Be a key partner on the performance marketing team. • Collaborate during project planning/prioritization meetings, stakeholder meetings, data prioritization meetings, etc • Choose the proper metrics for tracking current and future experiments and marketing initiatives • Develop dashboards that provide insights and visualization into users and channel performance relative to KPIs, projections, and historical performance • Implement and analyze statistical tests like A/B tests or multivariate tests to provide understanding of marketing impact in business metrics. • Present findings to senior management to drive business and marketing decisions • Use tools such as Salesforce to work efficiently at scale