Qualtrics Developer

Role Overview 6 months London - Hybrid Inside IR35 - Umbrella Only The Qualtrics Developer will be responsible for designing, configuring, and deploying advanced survey solutions using the Qualtrics platform as part of Toyota Financial Services' Customer Experience Discovery initiative. This role is critical in enabling data driven insights through seamless survey integration, analytics, and reporting. Key Responsibilities • Build branded Qualtrics survey themes aligned with Toyota FS identity. • Develop dynamic, multi-channel surveys (email, portal intercepts, exit intent). • Implement advanced branching logic and variation frameworks for A/B testing. • Configure API connections to CRM systems and Power BI for real-time dashboards. • Ensure secure data handling and compliance with GDPR and Toyota FS standards. • Execute phased rollout of surveys, starting with small samples for refinement. • Enable advanced analytics capabilities, including sentiment analysis and text mining. • Provide interactive dashboards for stakeholders to track insights and KPIs. • Collaborate with Research Lead, Design Lead, and Account Lead to align survey strategy. • Participate in workshops with Toyota FS stakeholders to define survey questions and research scope. Required Skills & Experience • Proven experience in Qualtrics platform development, including theme building and advanced survey logic. • Strong understanding of CX research methodologies and digital experience measurement. • Experience with API integrations and data visualisation tools (Power BI preferred). • Knowledge of GDPR compliance and secure data practices. • Ability to work in an agile environment and deliver within tight timelines. • Desirable Skills • Familiarity with automotive financial services or similar regulated industries. • Experience in UX research and competitor benchmarking. • Basic knowledge of JavaScript/HTML/CSS for custom survey styling. • Engagement Deliverables • Fully branded Qualtrics environment. • Configured surveys deployed across multiple channels. • Integrated dashboards for real-time insight. • Documentation of survey architecture and integration approach.