Reporting Analyst

Responsibilities A client with Kforce is seeking a Reporting Analyst to join their team in Orlando, FL. This is a hybrid schedule with Monday, Tuesday, Wednesday in office and Thursday and Friday work from home. Overview: This role will support our digital marketing partners by hypothesizing, implementing, and measuring media testing initiatives. The ideal candidate enjoys working collaboratively with others to leverage a modern data stack to turn large datasets into actionable insights. This person will play a key role in supporting data-driven decision making across our marketing and web product teams. This role will partner with team members and stakeholders to develop reporting, answer key questions regarding web products/marketing initiatives and provide recommendations/optimizations to continually enhance business performance. Responsibilities: • Perform ad hoc analyses of both marketing and web performance using Snowflake, BigQuery, Power BI, FullStory and Google Analytics: 50% • Assist in dashboard development and maintenance through Power BI: 20% • Support other analysts with reoccurring reporting that's distributed to the broader organization: 20% • Partner with stakeholders to support digital marketing testing: 10% Requirements • Bachelor's degree in Quantitative or Computer Science field • Basic knowledge of SQL; R or Python experience is a bonus • Proficient with Excel/Google Sheets and PowerPoint • Experience working with web and marketing technologies including, but not limited to, Google Analytics, Adobe Analytics, Google Ads, Meta Ads Manager, SFMC, etc. (preferred) • Experience in a quantitative data driven field or equivalent coursework/academic projects • Hands on experience mining large datasets in the context of marketing and/or web engagement • Experience putting together and presenting data-focused decks • Digital marketing experience, particularly email analysis experience • Google Analytics background, SQL background, Email Analytics background (Salesforce Marketing Cloud) • Good communication and presentation skills • Experience in creating/using data visualizations to tell a narrative • Experience with data visualization platforms - Looker Studio, Power BI, Tableau, etc. (preferred) • Experience with data warehouses - Snowflake, BigQuery, etc. (preferred) • Familiarity with extracting data from data warehouses (preferred) • Familiarity with modeling techniques (preferred) • Familiarity with media/ad effectiveness measurement and tools (preferred) • Familiarity with web analytics measurement (preferred) • Familiarity with email effectiveness measurement and tools (preferred) The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.