Salesforce Marketing Cloud

We are seeking a highly skilled and hands-on Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences — leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows. Key Responsibilities: Solution Design & Strategy • Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals. • Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio). • Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers. • Define solution scope and translate business needs into actionable user stories and functional and technical specifications. • Lead Integration discussions with upstream systems and develop integration contracts Cross-Functional Collaboration & Implementation • Serve as the functional liaison between marketing, product and product software teams. • Guide developers on technical configuration, scripting logic, and integration needs. • Lead end-to-end testing of journeys, automation, and campaign setups. • Review deliverables, perform UAT, and coordinate go-live execution. New Feature Enablement & Experimentation • Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards. • Build POCs and pilot campaigns for new use cases and promotions. • Optimize solution design based on customer behavior insights and feedback. Monitoring, Analytics & Governance • Oversee campaign performance reporting and dashboard creation for stakeholders. Ensure adherence to privacy, security, and compliance requirements (e.g., opt-in/opt-out workflows). • Define documentation and governance processes for reusability and audit readiness. Required Skills & Experience: • 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead. • 5+ years in Salesforce Marketing Cloud. • Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content. • Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc. • Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft). • Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication. • Hands-on experience with campaign testing, QA, and deployment using SFMC tools. • Ability to interpret analytics and optimize journey design based on performance metrics. • Salesforce certifications in Marketing Cloud Consultant or Administrator preferred. Education: • Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or related field.