Senior Analyst, Marketing Analytics (5674)

NextPath Workforce Solutions is currently seeking a Senior Marketing Data Analyst to join our client’s team in Orlando, FL. This is a hybrid ,contract position. 3 days onsite, 2 days remote SALARY: $45-$50/hour (depending on experience) Unfortunately, at this time our client is unable to sponsor or transfer visas. Only candidates authorized to work in the US without sponsorship should apply. Requirements • Advanced SQL skills with experience analyzing large datasets • Expertise in Google Analytics, Looker Studio, Power BI, and BigQuery • Proven ability to query and analyze cloud-based data platforms • Strong knowledge of marketing measurement, attribution, and A/B testing methodologies • 4+ years of experience in marketing analytics, digital analytics, or growth analytics • Excellent communication skills to present insights clearly and effectively • Experience applying forecasting or predictive analytics to support marketing decisions Responsibilities • Query and analyze large datasets using SQL and cloud-based platforms • Translate marketing and customer data into actionable insights • Identify trends, opportunities, and areas for optimization across marketing channels • Design and analyze A/B tests and other marketing experiments • Develop and enhance reporting and visualization tools for decision-making • Support marketing teams in boosting acquisition efficiency, conversion rates, and engagement • Monitor marketing spend efficiency and ROI • Collaborate with teams to validate data accuracy and reporting consistency • Conduct ad hoc analyses to inform strategic marketing initiatives Nextpath Workforce Solutions NextPath is a strategic talent partner connecting skilled professionals with organizations driving innovation and growth. Our recruiting team brings more than 80 years of combined experience delivering workforce solutions that align the right talent with the right opportunities. We work with leading companies across the country, offering flexible engagement models including contract, project-based, contract-to-hire, and direct hire roles. If this position doesn’t seem to fit, we have a variety of roles that could be a match. Feel free to reach out by emailing your resume to apply@nextpathcp.com for a recruiter to engage. We are an Equal Opportunity Employer. View all open jobs: http://www.nextpathcp.com The post Senior Analyst, Marketing Analytics (5674) appeared first on NextPath Workforce Solutions.