Senior Analyst Web Analytics

Senior Analyst, Web Analytics Location: Remote, EST Rate: $50/hr Contract through 2026, likely to extend This is an exciting opportunity for a data-driven analyst who enjoys translating complex information into clear recommendations, improving reporting processes, and helping teams better understand the impact of their marketing efforts. Key Responsibilities • Build, maintain, and enhance executive-level dashboards, scorecards, and recurring reports. • Analyze digital marketing, website, and campaign performance across multiple channels. • Identify trends, opportunities, and actionable insights that improve marketing efficiency and ROI. • Conduct ad hoc analyses to answer key business questions using multiple data sources. • Partner with stakeholders to define KPIs, success metrics, and measurement frameworks. • Support A/B testing and optimization initiatives through performance measurement and recommendations. • Collaborate with Analytics, IT, and Marketing teams to improve data pipelines, reporting automation, and business intelligence tools. • Manage data workflows, refreshes, and ongoing enhancements to reporting infrastructure. • Present findings and recommendations to business leaders and cross-functional teams in a clear, concise manner. • Promote self-service analytics by building scalable tools and educating stakeholders. Qualifications • 3+ years of experience in Marketing Analytics, Digital Analytics, Web Analytics, or related fields. • Strong experience with web analytics platforms such as Google Analytics (GA4), Adobe Analytics, Heap, or similar tools. • Experience analyzing paid media and digital channel performance across platforms such as Google Ads, Meta, LinkedIn, DV360, or similar. • Strong SQL skills and experience working with large datasets. • Experience with BI / visualization tools such as Power BI, Tableau, Looker, or Databricks. • Familiarity with A/B testing, CRO, funnel analysis, and customer journey measurement. • Excellent written and verbal communication skills with experience presenting to stakeholders. • Strong problem-solving mindset with attention to detail and process improvement orientation. Preferred Qualifications • Experience with tagging / implementation tools such as Google Tag Manager, Adobe Launch, Tealium, or similar. • Experience in healthcare, nonprofit, or mission-driven organizations. • Experience with automation and workflow optimization. #IND