Senior Analyst Web Analytics

Pay Rate up to $52.00 Job Summary: The Senior Analyst, Marketing Science partners with stakeholders to answer key business questions by analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making to support organizational goals and enhance connection to resources and care. Job Responsibilities: • Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing's impact on institutional demand. • Assist with the creation and ongoing management of data tables for use in various data applications. • Monitor and report on performance for various aspects of the Marketing and Communication ecosystem using data visualization, decks, and other forms of communication. • Conduct focused analyses to answer business questions by joining and transforming disparate data to establish clear takeaways. • Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage the Business Intelligence ecosystem. • Collaborate with internal stakeholders and agency or vendor partners to ensure alignment and deliver strong Marketing Analytics insights. • Champion a hybrid Service and Self-Service analytics model within Marketing and Communication by educating peers and building scalable solutions. • Manage workspaces, data refresh processes, dataflow creation, and continuously improve data processing efficiency, including automation where possible. • Improve taxonomy, processes, and technical infrastructure that support data initiatives across the organization. Required Skills & Experience: • 3+ years of experience working in a Marketing Analytics role. • Experience with SQL and various downstream data applications including business intelligence tools. • Working knowledge of common marketing data types, including web and mobile analytics, advertising analytics, and phone tracking. • Ability to understand the context of data and apply it to inform business analysis. • Strong verbal and written communication skills with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner. • Intrapreneurial mindset with a focus on continuous improvement in both deliverables and processes. Preferred Skills & Experience: • Experience with Microsoft PowerBI, Databricks, dbt.