Senior Analytics and CRO Strategist

Senior Analytics + CRO Strategist Full-time/Contract Remote About BX Studio BX Studio is a rapidly scaling digital agency working with enterprise brands including Reddit, Headspace, and Verifone, as well as growth-stage startups. We specialise in web design, development, SEO/AEO, and ongoing website optimisation. In the past year, we've grown from 24 to 70 people, doubled our revenue, and won Webflow’s 2025 Enterprise Partner of the Year award. The Role We’re looking for a Senior Analytics + CRO Strategist to help clients better understand how their websites are performing, where users are dropping off, and what should be improved next. This is a client-facing, strategic role for someone who can turn data into clear recommendations across analytics, reporting, conversion optimisation, and website performance. You’ll work closely with clients, project managers, designers, developers, SEO/AEO strategists, and content teams to identify opportunities, improve conversion paths, and support smarter website decisions. This role is ideal for someone who sits at the intersection of analytics, CRO, website strategy, and client communication. What You’ll Do • Lead analytics and CRO strategy for client websites • Review website performance, user behaviour, funnels, and conversion paths • Identify issues, opportunities, and recommendations from the data • Build clear dashboards, reports, audits, and optimisation roadmaps • Translate analytics into practical next steps for clients and internal teams • Present insights clearly to Marketing Managers, founders, and C-Suite stakeholders • Partner with designers, developers, writers, and strategists to improve website performance • Help build repeatable processes, templates, and SOPs for analytics and CRO work What We’re Looking For • 5+ years of experience in digital analytics, CRO, website optimisation, growth strategy, or a related field • Strong client-facing experience, ideally in an agency or consultancy environment • Ability to turn data into a clear story: what is happening, why it matters, and what to do next • Strong understanding of website performance, conversion paths, user journeys, and funnel analysis • Experience creating CRO recommendations, conversion audits, dashboards, and reporting frameworks • Comfortable working with both strategic stakeholders and hands-on delivery teams • Strong communication skills and confidence leading client calls • Curious, analytical, and able to ask good questions rather than just report numbers • Process-minded, with the ability to build scalable ways of working Tools You should be comfortable with tools such as: • GA4 • Google Tag Manager • Looker Studio • Google Search Console • Hotjar or Microsoft Clarity • VWO, Optimizely, or similar testing tools • Webflow • Asana • Slack • GSuite • AI tools for analytics, reporting, research, or CRO workflows Bonus • Prior agency experience • Experience with B2B SaaS, cybersecurity, fintech, healthtech, or enterprise tech • Experience working alongside SEO/AEO teams • Experience with Webflow websites • Background in UX, digital strategy, growth marketing, or performance marketing • Experience building experimentation roadmaps • Background in landing page strategy, content strategy, or copywriting Simple Positioning This person owns what is happening on the website, why users are or are not converting, and what should be tested, changed, or improved next.