Senior Business Intelligence Analyst Short-term Freelancer

INNOCEAN USA, a full-service advertising agency, is looking for a skilled Senior Business Intelligence Analyst to join our Business Intelligence team within the Strategy Department, supporting key automotive clients Hyundai and Genesis, on a short-term basis. This role is ideal for someone who thrives at the intersection of data, storytelling, and strategic thinking. You’ll turn complex performance data into clear, actionable insights that help shape marketing decisions, inform client conversations, and drive business impact. From executive-ready reporting to deeper performance analysis, you’ll play a critical role in helping teams and clients understand what’s happening, why it matters, and what to do next. ESSENTIAL DUTIES/RESPONSIBILITIES • Lead the development of reporting and analysis for monthly governance meetings, including managing large datasets, streamlining recurring data pulls, and building polished, executive-ready visualizations. • Analyze sales performance, demand signals, brand health, customer profiles, and industry trends to uncover meaningful insights, identify issues, and surface strategic opportunities. • Evaluate the impact of marketing and communications efforts across the marketplace using sources such as brand tracking, funnel and image studies, and new-buyer research. • Partner with internal teams and client stakeholders to provide timely updates on performance, emerging trends, and recommended next steps. • Build efficient, repeatable processes that improve speed, consistency, and quality across reporting and analysis workflows. • Translate complex analyses into compelling narratives and presentations that are accessible to non-technical audiences and decision-makers. REQUIREMENTS • 6+ years of experience in data analysis, business intelligence, or performance reporting, with a strong track record of delivering actionable insights. • Advanced Excel skills, including working with large datasets, pivot tables, and complex analytical workflows. • Strong analytical thinking with the ability to connect data to business questions, marketing performance, and strategic recommendations. • Confidence communicating technical findings to cross-functional teams, senior leaders, and client audiences. • Excellent written, verbal, and presentation skills. • A proactive, solutions-oriented mindset with strong attention to detail and a passion for turning data into clarity. • Automotive industry experience is a plus. • Experience preparing and structuring datasets for Tableau is preferred. BENEFITS • 3 PPO Medical Plans through Anthem to choose from at low cost • Free Dental and Vision .50 cents on the dollar • Wellness reimbursement program • Company paid short- and long-term disability, and basic life • Generous PTO • On-site Barista • Beautiful campus across from the Pacific Ocean Salary range: $139,000 to $174,000 Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills. Who are we? We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find.