Senior Data Analyst

About you: • 12-15+ years of experience in analytics or data science, with expertise in measurement and attribution. • 3-5 years experience in AdTech industry experience required; familiarity with the TV industry is a plus. • 3-5+ years of experience in AdTech & Marketing Analytics. • Skilled in measurement, attribution, funnel analysis, and developing client ready dashboards in SQL, Python, Excel, Tableau, and Sigma • Hands on exposure to AdTech style analytics through campaign performance, subscription funnel modeling, and event stream data analysis. • Analyzed campaign performance across Ad Spend, CAC, and impressions to evaluate acquisition efficiency; built Sigma dashboards and delivered recommendations that directly informed campaign scaling and budget allocation decisions. • Proven track record of creating and presenting data-driven dashboards and presentations, effectively telling a story through insights, with hands-on experience in Metabase, Tableau, and Looker. • Solid understanding of data modeling techniques, with the ability to explain complex concepts to different audiences. • Ability to independently prepare analysis using SQL, Python, Excel, and statistical methods. • Detail-oriented with strong time management skills, delivering high-quality, client-ready analytical reports across multiple projects. • Comfortable presenting complex analyses to large, non-technical audiences, while also being able to adapt to effectively communicate with technical audiences. Tech Stack Programming & Analytics : SQL, Python, Excel, PySpark, Airflow, Snowflake Business Intelligence & Storytelling : Tableau (Certified), Sigma, Statistical Analysis, A/B Testing, Data Modelling Certifications: Tableau Certified Analyst (2020), Ongoing: Databricks Academy - Streaming & Lakeflow Declarative Pipelines Cloud & Big Data: AWS Cloud, Databricks