Senior Digital Analyst in Plano, TX(Hybrid)

Hi We have an urgent role of Senior Digital Analyst. URGENT HIRE! Senior Digital Analyst Location: Plano, Texas Experience Level: Senior (5+ years) Onsite Tuesday, Wednesday, Thursday About the Role: We are looking for a highly experienced and results-driven Senior Digital Analyst to join our growing analytics team. This role is ideal for someone who thrives on turning complex data into clear, actionable insights and can effectively communicate those insights through compelling presentations. The ideal candidate will have deep expertise in Adobe Marketing Cloud tools and a strong track record of delivering impactful digital analytics solutions. Key Responsibilities: • Analyze digital performance data to uncover trends, opportunities, and insights that drive business decisions • Develop and maintain dashboards and reports using Adobe Analytics Workspace, Report Builder, and Data Warehouse • Collaborate with cross-functional teams to define KPIs, measurement strategies, and testing plans • Support personalization and optimization efforts using Adobe Target and Customer Journey Analytics • Create and deliver high-quality PowerPoint presentations that clearly communicate findings and recommendations to stakeholders • Present insights to both technical and non-technical audiences with clarity and confidence • Provide mentorship and guidance to junior analysts as needed Must-Have Qualifications: • Minimum 5 years of experience in web and digital analytics • Strong hands-on experience with Adobe Marketing Cloud, including: • Adobe Analytics (Workspace, Report Builder, Data Warehouse) • Adobe Target • Customer Journey Analytics • Excellent presentation skills and the ability to create visually engaging, insight-driven PowerPoint decks • Strong analytical thinking and problem-solving skills • Ability to work independently and manage multiple priorities in a fast-paced environment Preferred Qualifications: • Experience with tag management systems (e.g., Adobe Launch or Ensighten) • Familiarity with SQL, JavaScript, or other scripting languages • Experience in A/B testing and conversion rate optimization