Senior Digital Analytics Contractor

Seeking a Sr. Digital Analytics Contractor to support a leading global pharmaceutical and healthcare organization. • • • W2 only candidate - no C2C subcontractors please • • • Job purpose is to advance data & insights capabilities for corporate website, with an opportunity to evolve toward broader, cross-channel measurement across the full user journey, including social. • Dual reporting to the Director, Digital Channel & Content Strategy & Director, Company website Product, this project-based role will connect disparate data sources into an aggregate view, ensure data integrity and glean insights for executive level storytelling and decision making. • Reconcile data across multiple sources (GA4, GSC, BrightEdge, site survey insights, heat maps, paid platforms like SA360/Looker dashboards) and provide ongoing reporting, strategic business insights, and recommendations in alignment with website and marketing goals & KPIs. • Build and deliver integrated reporting dashboards across SEO/SEM, LLM, and web data, translating insights into clear, actionable leadership updates, this includes leading our data hub workstream with Technology to consolidate data sources and enable scalable, self-service reporting • Analyze user behavior and site performance to identify trends, opportunities, and bottlenecks, providing strategic recommendations to improve ROI, user experience, and brand site positioning. • Validate, test and diagnose tag configuration in GTM (Google Tag Manager) and/or GA4 (Google Analytics) alongside vendor and technology team. • Build and maintain page and content level performance benchmarks and applying them consistently over time (30 day, QoQ, YoY). Qualifications: • 8+ years of website and/or social analytics experience • Data visualization experience: experience building dashboards in Looker Studio, Tableau, or Power BI and producing stakeholder-facing reports. • Ability to incorporate competitive analysis into insights & benchmarks. • GA4 and Google Search Console experience, including diagnosing data quality issues and experience working with IT teams, website vendors, etc. • Experimentation experience: Design and analyze A/B and multivariate testing to optimize landing pages, customer journeys, and campaigns. • Technical SEO measurement familiarity (site health reporting, schema/structured data impact, crawlability, and tying technical fixes to visibility outcomes). • Experience creating educational resources for leadership and other employees on search and analytics topics • Skilled in using campaign tracking tools and measurement (UTM, event, etc.). • Understanding of comprehensive website user behavior tools. • Ability to help diagnose data quality issues and work with appropriate in-house and vendor teams to help resolve it. • Experience working with content management system teams. Platform Knowledge: • GA4 • Google Search Console • Looker/Data Studio • BrightEdge • SA360 • Site survey dashboards • Tableau • A/B testing tools such as Kameleoon • Content management systems • Power BI • Microsoft clarity • mPluse and Traffic Peak