Senior Digital & Web Analyst

Senior Digital & Web Analyst Contract to Hire Remote Role Overview We are looking for a Senior Digital Analyst, strategic and AI-centric, to help transform our client’s digital experience and paid digital campaign impact. This role owns how we measure, understand, and improve performance across the full digital journey: web, paid, content, and conversion. You will turn data into clear insights that shape decisions, improve buyer experiences, and drive pipeline growth. While this expert will own our executive dashboards and KPI framework, this is not a traditional reporting role. This is a senior growth analyst role where you will be deeply embedded with the digital team, genuinely curious about the mechanics of our web, campaign, and digital strategy, and expected to surface specific, high-conviction recommendations to scale our digital marketing. Key Responsibilities • Build and maintain a clear, connected view of digital performance across web, paid media, email, content, and conversion using platforms such as GA4, Supermetrics, HubSpot, Salesforce, and Power BI. • Translate complex data into simple, actionable insights that help teams make better decisions, improve buyer experiences, and drive pipeline growth. • Analyze how CFO, finance, and IT buyers move through the digital journey, identify friction points and high-intent behaviors, and recommend ways to improve engagement and conversion. • Define and evolve how digital contributes to pipeline and revenue, including web-influenced pipeline, conversion quality, and journey progression. • Partner with Marketing Operations, Sales, SEO, content, and web teams to improve visibility into performance and strengthen alignment across channels and systems. • Monitor how we appear in AI-driven answers and search experiences, and measure the impact of structured content, schema, FAQ strategy, and other discoverability efforts, including tracking traffic and engaged accounts sourced from LLMs and answer engines. • Own the roadmap for testing and optimization across key pages and journeys, including A/B and multivariate testing to improve conversion performance. • Use AI tools and modern analytics workflows to accelerate insight generation, experimentation, and decision-making. • Audit and improve tracking across websites, campaigns, and platforms to ensure accurate, scalable, performance-oriented data collection through GA4, GTM, CRM, and related tools. • Build scalable dashboards and reporting experiences that enable self-service insights and make performance data easier for stakeholders to understand and use. • Own the Digital + Web executive dashboard: set targets up front and report actuals each cycle across sourced and influenced pipeline, engaged ICP accounts, total and in-ICP demo requests, demo-to-opportunity conversion rate, target account reach and engagement, and organic & LLM-sourced engaged accounts. Required Qualifications • 5+ years of experience in digital analytics, web performance, business intelligence, marketing operations, growth analysis, or related discipline, ideally in B2B SaaS. • Strong understanding of full-funnel marketing, digital buyer journeys, attribution, and performance measurement. • Hands-on experience with tools including GA4, Google Tag Manager, HubSpot, Salesforce, Supermetrics/Funnel.io, Power BI/Tableau, and related analytics platforms. • Experience establishing and improving tagging and tracking structures to ensure accurate conversion measurement while maintaining site performance and data integrity. • Proven ability to turn complex data into clear insights, recommendations, dashboards, and executive-ready presentations. • Experience designing, analyzing, and operationalizing experimentation frameworks and testing programs. • Working knowledge of SEO, AI-driven search (AEO/LLMO), answer engine optimization, and deep curiosity and passion for learning and staying on top of digital discoverability trends. • Fluency with AI tools in everyday analytics work, using LLMs and AI-assisted workflows to accelerate analysis, QA, and insight generation, with sound judgment about validating outputs. • Strong analytical, problem-solving, and communication skills, with the ability to work cross-functionally in a fast-paced environment. • A strategic, ownership-oriented mindset with the ability to simplify complexity, focus on outcomes, and build clarity in ambiguous environments. • Genuine curiosity about the mechanics off digital strategy: you want to understand why pages, campaigns, and journeys perform the way they do, not just report on what happened. Preferred Qualifications • Experience in enterprise B2B SaaS or another complex, multi-stakeholder buying environment. • Familiarity with platforms such as SEMrush, Fathom Analytics, Stape, Scrunch, HockeyStack, or similar analytics, attribution, and discoverability tools. • Experience evaluating AI visibility, structured content performance, or emerging search and answer engine signals. • Comfort operating as a builder in evolving environments where processes, frameworks, and reporting models may need to be created from scratch. • Experience partnering closely with web, demand generation, content, SEO, and marketing operations teams to influence strategy and execution. What Success Looks Like • Our client gains stronger engagement and conversion performance across priority pages, campaigns, and buyer journeys. • The business has clearer visibility into how digital contributes to pipeline, revenue, and buyer progression. • The Digital team and execs can now rely on a single trusted Digital + Web dashboard, with targets set up front and actuals reported each cycle, spanning pipeline, ICP engagement, demo requests, conversion, and target account coverage & penetration • Teams can identify high-impact opportunities faster through clearer reporting, stronger attribution, and better journey intelligence. • Experimentation and optimization cycles become faster, more disciplined, and more effective. • Digital tracking and reporting foundations become more accurate, scalable, and easier for teams to use. • Our client strengthens its visibility across both traditional search and emerging AI-driven discovery experiences. Why This Role Matters As our client invests and modernizes how buyers experience the brand across web, content, paid, and AI-driven discovery, the business needs a strategic analytics leader who can connect data to action. This role will help our client build a stronger measurement foundation, improve visibility into buyer behavior and pipeline contribution, and create a more disciplined approach to optimization and digital growth. It is an opportunity to shape how the business understands performance and turns insight into meaningful commercial impact.