Senior Manager Analytics

Senior Manager, Advanced Analytics 📍 Location: Bethesda, MD (Onsite) Key Responsibilities • Develop and oversee predictive models, customer segmentation strategies, and Customer Lifetime Value (CLV) frameworks using machine learning and statistical methods • Lead and mentor a team of analysts, fostering strong analytical and storytelling capabilities • Drive digital experimentation and performance measurement, including testing frameworks and optimization initiatives • Build compelling executive-level narratives and visualizations that translate complex analyses into clear business insights • Partner with cross-functional stakeholders to understand analytics needs and deliver data-driven solutions • Lead personalization strategies across digital properties using customer data to deliver tailored experiences • Collaborate with senior leadership to define and evolve long-term analytics strategy aligned with business goals Required Qualifications • 8+ years of hands-on experience in advanced analytics, preferably within a retail or digital environment • Strong proficiency in SQL with a solid understanding of relational database concepts • Experience applying predictive analytics and data science techniques using Python or R • Proven ability to influence decision-making through data and analytics • Strong communication skills with the ability to explain complex analytical concepts to technical and non-technical audiences • Bachelor’s degree in Mathematics, Statistics, Data Science, Analytics, or a related field • Advanced degree strongly preferred Preferred / Nice-to-Have • Experience with Adobe Analytics or other digital/web optimization platforms • Experience with Power BI or similar visualization tools • Background in personalization, experimentation, or digital optimization initiatives