Senior Manager, Dealer Digital Programs

Adecco Creative & Marketing is seeking a highly organized, data-driven leader to oversee dealer digital marketing programs and tools across a national retailer network. This role is responsible for managing certified website programs, digital retailing tools, vendor relationships, and agency coordination to ensure retailers have the resources, accuracy, and support needed to drive performance. This individual will act as the primary liaison between internal marketing teams, field teams, agency partners, and third-party vendors. The role requires strong project management skills, vendor accountability, and the ability to thrive in a fast-paced, evolving environment. This position does not interact directly with retailers but works closely with field teams and partners to ensure seamless execution. Dealer Website & Program Management • Oversee implementation and ongoing management of Tier 3 certified retailer website programs. • Coordinate and manage multiple certified website programs administered by agency partners. • Ensure website compliance with brand standards and optimal user experience. • Validate accuracy of incentive data, APIs (pricing, Monroney labels, URLs), and retailer information. • Monitor digital dashboards to identify performance issues and proactively resolve discrepancies. Digital Marketing Tools Oversight • Manage deployment and optimization of digital tools including chat, trade-in tools, digital retailing solutions (DRS), reputation management, and social tools. • Partner with vendors and agencies to ensure tools are functioning properly and meeting performance expectations. • Hold vendors accountable to service level agreements and program deliverables. • Identify performance gaps using analytics and escalate issues quickly. Inventory & Listings Coordination • Oversee vehicle image uploads and ensure high-quality, accurate inventory presentation. • Manage retailer business listings to ensure consistency, SEO optimization, and local visibility. Agency & Vendor Management • Serve as liaison between marketing, field teams, and web program. • Coordinate meetings, document action items, and follow up to ensure timely execution. • Build and manage Basecamp projects and track milestones. • Manage invoicing, budget tracking, and financial oversight for digital programs. Reporting & Process Optimization • Monitor performance metrics and dashboards to ensure program health. • Provide reporting and insights to leadership on digital performance and trends. • Drive improvements to dashboards, reporting tools, lead handling processes, and database management. • Support data cleansing, compliance processes, and customer database integrity. Qualifications • Bachelor’s degree in Marketing, Business Administration, Digital Media, or related field. • 3–5+ years of experience in digital marketing, website management, automotive retail programs, or related field. • Automotive industry and/or agency experience strongly preferred. • Experience managing Tier 3 website programs and dealer network operations preferred. • Strong project management skills with ability to manage multiple vendors and workstreams simultaneously. • Proven ability to hold vendors accountable and operate with confidence in high-pressure environments. • Strong analytical skills with ability to interpret digital metrics and identify performance issues quickly. • Proficiency in Excel, PowerPoint, Basecamp, and dashboard reporting tools. • Highly organized with strong documentation and follow-up skills. • Comfortable working in a fast-paced, evolving environment and pivoting as priorities shift. Ideal Candidate Profile This role is ideal for a proactive, detail-oriented digital marketing leader who thrives in organized chaos, communicates confidently with agencies and vendors, and can balance strategic oversight with tactical execution. They are comfortable navigating ambiguity, holding partners accountable, and ensuring nothing falls through the cracks.