Senior Manager, Global Marketing Analytics

Job Summary The Senior Manager, Global Marketing Analytics plays a critical role in driving data-informed decision-making across domestic and international marketing initiatives. This position leads advanced analytics, experimentation, and insight development to guide campaign strategy, creative execution, and media planning. The role partners with cross-functional stakeholders to translate complex data into actionable insights that influence marketing performance and audience engagement across global markets. Job Responsibilities • Lead the development and delivery of data-driven insights to inform strategic marketing decisions across creative, technical, and business teams • Conduct complex analyses to evaluate and optimize global marketing campaign performance across paid and organic channels • Design, execute, and analyze marketing experiments and testing frameworks across domestic and international markets • Synthesize findings from brand lift studies, audience behavior, campaign performance, and regional trends to guide strategy • Analyze multi-platform performance and extract insights from digital creative testing initiatives • Collaborate with marketing and creative teams to provide data-driven recommendations for media planning and content optimization • Monitor audience engagement across social and digital platforms to identify trends and inform campaign direction • Conduct competitive analysis and surface industry trends to support strategic planning • Deliver ad hoc reporting and insights to support tactical and long-term decision-making • Serve as a strategic partner to stakeholders, promoting data literacy and insight-driven practices across teams Job Requirements • Minimum of 6 years of experience in a highly analytical, data-driven environment (e.g., entertainment, media, consulting, or consumer insights) • At least 2 years of experience within a major studio, streaming platform, or theatrical marketing agency • Strong expertise in marketing analytics, testing frameworks, campaign effectiveness, and performance optimization • Experience leading analytics and insights projects across global markets • Proficiency in analyzing social, search, and digital performance data • Ability to independently structure analyses and communicate insights clearly to diverse audiences • Strong communication and presentation skills, with the ability to simplify complex data • Ability to manage multiple priorities in a fast-paced, matrixed environment • Deep understanding of digital media, streaming, TV, and social platform metrics Education • Bachelor’s degree in Business, Marketing, Analytics, Economics, Statistics, or a related field preferred Work Experience • Experience in entertainment, media, or related industries required • Experience with audience insights, social listening, and marketing analytics tools preferred • Experience with data visualization tools such as Tableau, Looker, Power BI, or similar platforms preferred • Experience managing projects and working with cross-functional teams preferred