Senior Marketing Analyst

BCforward is currently seeking a highly motivated : Performance Marketing Strategy & Incentives Lead - San Francisco, CA Job Title: Performance Marketing Strategy & Incentives Lea d Location: 1 DNA Way, South San Francisco, CA 94080 (Hybrid – Tue, Wed + 1 flexible day ) Duration: 18-Month Contrac t About the Te amThe Digital Marketing Office (DMO) is focused on transforming marketing into a performance-driven, data-backed engine. Partnering across Marketing, Analytics, Operations, and Technology, the team is redefining how personalization, experimentation, and AI-driven content shape modern marketing strategie s. The Role – Why This Position Matt ersThis is not your typical marketing role. This is where data meets decision-maki ng.As the Performance Marketing Strategy & Incentives Lead, you’ll play a critical role in scaling performance marketing across the organization. You’ll drive how marketing success is measured, rewarded, and optimized through a high-impact incentives program tied directly to measurable outcom es.You won’t just analyze performance—you’ll influence behavior, shape experimentation culture, and build frameworks that make marketing smarter, faster, and more accountab le. What You’ll Be Ow • ningLead evaluation and scoring of marketing experiments and optimization initiatives, translating data into leadership-ready insi • ghtsDrive execution of a high-visibility Marketing Incentives Program, linking performance outcomes to recognition and rew • ardsBuild and maintain dashboards, tracking systems, and reporting frameworks across multiple brand t • eamsPartner with marketing teams to refine experiment design, hypotheses, and measurement strate • giesEnsure experiments meet qualification standards including statistical significance and measurement r • igorManage end-to-end data workflows including ingestion, validation, QA, and reporting across multiple platf • ormsEstablish and enforce governance frameworks, reporting standards, and measurement guardr • ailsCollaborate cross-functionally with Analytics, Marketing Ops, and Finance to align on performance metrics and reporting accu • racySupport quarterly and annual incentive cycles including eligibility tracking, validation, and audit readi • nessDrive continuous improvement in processes, workflows, and scalability of performance marketing operat • ionsContribute to high-visibility recognition programs including year-end awards and case study evaluat ions What You Bring to the • Table5+ years of experience in performance marketing, marketing analytics, marketing operations, or business opera • tionsStrong hands-on experience with marketing data, dashboards, and experimentation frame • worksDeep understanding of performance marketing concepts, optimization strategies, and measurement methodol • ogiesFamiliarity with platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, Reddit, Adobe Analytics • , GA4Advanced skills in Excel, Google Sheets, Tableau, Power BI, SQL, or similar • toolsProven ability to manage complex datasets and operational work • flowsStrong stakeholder management skills with the ability to translate data into actionable ins • ightsExperience working in cross-functional environments with analytics, marketing, and operations teams Nice to Have (But Not Mand • atory)Experience running A/B tests, geo holdouts, or similar experimentation • modelsUnderstanding of statistical significance and experiment design prin • ciplesBackground in pharma, biotech, healthcare, or regulated indu • striesExperience with incentive programs, governance frameworks, or performance reporting s ystems Interview • Process3 rounds of virtual interviews (Panel + final with Hiring M anager) What Makes This Role • ExcitingHigh visibility role influencing marketing behavior • at scaleOpportunity to shape a data-first, experimentation-led • cultureWork at the intersection of marketing, analytics, and • strategyDirect impact on how success is measured and rewarded across the orga nization