Senior Marketing Analyst – Consumer Promotions Strategy

Title: Senior Marketing Analyst – Consumer Promotions Strategy Location: Remote – USA, CA-based position Classification: W2 under Staffing Supplier Contract Duration: March 19, 2026 – June 30, 2026 Compensation: $72.41/hour Visa Sponsorship: Not provided Position Overview A data-driven consumer marketing team seeks a Senior Marketing Analyst specializing in promotional strategy to accelerate customer acquisition, engagement, and retention. The role involves developing, executing, and optimizing consumer campaigns powered by advanced analytics, cross-team collaboration, and iterative testing to drive measurable business impact. Key Responsibilities • Identify consumer segment and lifecycle trends, proposing targeted interventions for acquisition and retention. • Develop strategic, analysis-driven pricing and promotional plans using complex data sets and cohort analytics. • Execute integrated promotional campaigns across multiple geographies, reporting results and suggesting improvements based on robust data analysis and tests. • Analyze campaign outcomes, pinpoint drivers of performance, and iterate test structures to maximize consumer value. • Collaborate with Lifecycle Marketing, Campaign Operations, and Strategy teams to apply a promotions playbook across the US marketplace. • Partner with BI and Engineering to build ETLs and ensure data events are integrated into CRM workflows. • Build forecasting models for marketing campaigns and translate data insights into actionable strategies for partners. • Establish strong working relationships across Retention, Product, Tech, Operations, Analytics, and Strategy teams. Qualifications • Bachelor’s degree or equivalent experience. • 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics. • Advanced analytical skills (including SQL and Excel); able to model campaign outcomes and forecast performance. • Experience with large data sets, deriving actionable business insights, and executing strategies. • Strong stakeholder and interpersonal management skills. • Familiarity with CRM technologies, ESPs, segmentation tools, and complex data structures.