Senior Marketing Analyst

Adecco Creative and Marketing partnered with a mobile app enterprise to hire a Marketing Analyst. • Schedule: Monday to Friday, 9:00 AM – 5:00 PM, with flexible working hours. • Assignment end date: December 31, 2026. • Pay rate: $65 – $75 per hour. Job summary 1. You possess a passion for improving techniques, processes, tracking, analytics insights, predictive modeling and technology used by marketing to achieve our bold supply and demand growth goals. 1. You will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, user behavior and channel effectiveness. 1. As a member of the marketing analytics team, you will also help define the way marketing performance is calibrated and help define what questions should be asked. 1. You'll play an important part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and brand love. 1. You will offer a deep marketing-driven data perspective while collaborating closely with Finance, Strategy, Operations and AdTech. 1. You will be on the forefront of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts. What you'll do • Mine data and analytics at user level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies • Be a key partner on the performance marketing team. • Collaborate during project planning/prioritization meetings, stakeholder meetings, data prioritization meetings, etc • Choose the proper metrics for tracking current and future experiments and marketing initiatives • Develop dashboards that provide insights and visualization into users and channel performance relative to KPIs, projections, and historical performance • Implement and analyze statistical tests like A/B tests or multivariate tests to provide understanding of marketing impact in business metrics. • Present findings to senior management to drive business and marketing decisions Qualifications • Seasoned relevant experience • Proficient in Salesforce • Previous use of tools such as Excel, SQL, R, Python and Tableau to work efficiently at scale Fine print: This is a W2 position. Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. There is no PTO or holiday pay for contracts. Sick leave is accrued where applicable, check your state laws. Equal Opportunity Employer/Veterans/Disabled Must be authorized to work in the U.S. without employer sponsorship. To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adeccousa.com/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: • The California Fair Chance Act • Los Angeles City Fair Chance Ordinance • Los Angeles County Fair Chance Ordinance for Employers • San Francisco Fair Chance Ordinance Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.