Senior Marketing Analyst (Salesforce Marketing Cloud)

Digital Communications Platform Product Senior Analyst (MarTech Product Role) • • Please no third party help, no sponsorship will be available -This is a contract to hire opportunity (1 year contract to full-time) Required Skills & Experience • Platform experience: • At least 1 year of hands-on Salesforce Marketing Cloud experience • Candidates with other Enterprise ESP / MarTech tools can be considered if experience is strong and transferable. • Transferable ESPs (acceptable if strong): • Oracle Responsys • Oracle Eloqua • Channel experience: • Practical experience with email marketing (primary channel). • Exposure to SMS campaigns. • Functional/technical hybrid: • Comfortable discussing technical concepts with engineers and business outcomes with marketers. • Able to understand capabilities/limitations of Marketing Cloud and set expectations with stakeholders. • Work authorization: • Must not require any visa sponsorship (no H-1B, etc.). Candidate must already be authorized to work without sponsorship. Nice-to-Have Skills • Experience with other tools in the team’s ecosystem: • Braze (especially push channel). • InfoBip. • Salesforce ecosystem / emerging tech: • AgentForce (Salesforce agentic / AI experiences). • Salesforce Data Cloud. • Domain and regulatory familiarity (can be taught, not required): • Healthcare / highly regulated industries. • High-level knowledge of CAN-SPAM, TCPA, HIPAA as they relate to messaging. • Familiarity with Agile processes, such as scrum, Kanban, and/or the Scaled Agile Framework (SAFe) Education Bachelor’s Degree or equivalent experience