Senior Marketing Analyst

Are you passionate about driving customer engagement and retention through advanced analytics? One of the country's largest streaming and digital media organizations is searching for a Lifecycle Marketing Analytics Lead to support their high-impact team and play a central role in shaping cross-channel strategies. In this role, you will unlock insights from marketing data, champion experimentation, and collaborate with innovative partners to influence how millions experience subscription-based content. Join a fast-paced environment where your expertise directly contributes to subscriber growth and engagement! This exciting opportunity to lead lifecycle analytics initiatives begins as a 1-year W2 contract with a strong possibility for full-time conversion. The position offers competitive benefits and is located onsite (4x per week) at their headquarters in the Hudson Square neighborhood of Manhattan, NY. Responsibilities • Spearhead collaboration between lifecycle marketing and analytics teams to translate business needs into actionable insights, advanced reports, and clear performance metrics. • Manage and improve self-service tools for tracking marketing effectiveness, automation, and ROI. • Provide daily analytical support to the engagement team, including deep dives into data, advanced reporting, and ongoing performance trend monitoring. • Identify insights and emerging patterns in campaign data to optimize multi-channel marketing efforts, focusing on retention and engagement strategies. • Conduct segmentation, cohort analyses, and partner with data science for predictive modeling to enhance understanding of customer journeys. • Set and communicate a rigorous experimentation agenda, and foster a culture of best practices in test design, implementation, and learning across teams. • Recommend strategies for better targeting, creative, and message personalization to maximize campaign impact. • Act as a subject matter expert on audience data, attribute definitions, and analytics methodologies to ensure insight accuracy. • Stay up-to-date with marketing analytics trends, tools, and best practices. Skills & Experience • Bachelor’s degree required. • Demonstrated expertise with SQL and advanced Excel/Google Sheets. • Hands-on experience designing experiments and using data visualization platforms such as Tableau. • Proven ability to uncover trends in complex data sets and translate findings into actionable business recommendations. • Strong history in digital marketing analytics, especially within subscription-based or streaming service models. • Skilled in segmentation analysis, automation (especially email), and communications effectiveness measurement. • Background in collaborating with cross-functional teams and presenting analytical findings to non-technical stakeholders. • Solid understanding of A/B testing, statistical analysis, and causal inference concepts. • Experience reporting standardized KPIs across diverse markets. You will receive the following benefits: • Medical Insurance - Four medical plans to choose from for you and your family • Dental & Orthodontia Benefits • Vision Benefits • Health Savings Account (HSA) • Health and Dependent Care Flexible Spending Accounts • Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance • Hospital Indemnity Insurance • Paid Sick Time Leave • Legal and Identity Protection Plans • Pre-tax Commuter Benefit • 529 College Saver Plan Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.