Sr Marketing & Data Analytics Manager

Robert Half is looking for a CONTRACT Marketing Data & Analytics Manager for a contract The Marketing Data & Analytics Manager leads the day-to-day execution of marketing analytics, reporting, and measurement strategy across the organization. This role serves as the primary liaison for all analytics, reporting, and data connection requests, ensuring accurate, scalable, and client-focused reporting while coordinating cross-functional teams, analytics resources, and technical partners. Responsibilities • Own marketing analytics, reporting operations, and measurement strategy across client accounts and media channels. • Serve as the central intake and prioritization point for analytics, reporting, and data integration requests. • Develop and maintain KPI frameworks, reporting standards, governance processes, and QA procedures. • Ensure dashboards and reporting accurately reflect campaign performance, attribution models, and business objectives. • Partner with media, account, technical, and data teams to scope, prioritize, and deliver analytics initiatives. • Manage reporting resources and support workflow optimization, documentation, and issue resolution. • Act as the escalation point for reporting, attribution, and data integrity concerns. • Collaborate with data and technology teams to support reporting enhancements and analytics innovation. Requirements • 5+ years of experience in marketing analytics, media measurement, business intelligence, or reporting operations. • Strong understanding of digital marketing channels, attribution models, KPI development, and performance measurement. • Experience building and managing dashboards, reporting frameworks, and analytics governance processes. • Proven ability to prioritize competing requests and manage multiple stakeholders in a fast-paced environment. • Strong cross-functional communication, project management, and problem-solving skills. • Experience working with data visualization, analytics, and reporting platforms. • Ability to translate business needs into actionable analytics and reporting solutions. • Demonstrated success leading reporting initiatives and improving measurement consistency across teams.