Sr. MarTech Business Analyst

This is a contract and 100% remote. Responsibilities: • Partner with business and technical stakeholders to gather, document, and validate business, functional, and non‑functional requirements • Analyze current‑state marketing and customer data workflows and recommend optimized future‑state processes • Translate business objectives into user stories, process flows, solution requirements, and acceptance criteria • Collaborate with product, engineering, vendors, and QA teams to support delivery of martech enhancements • Support platforms and integrations across CRM, CDP, campaign management, personalization, tagging, and analytics tools • Lead requirements workshops, stakeholder interviews, backlog refinement, and solution reviews • Assess data dependencies, system impacts, and change implications across marketing and customer experience platforms • Support testing strategy, user acceptance testing, and production readiness • Monitor platform adoption and business outcomes; identify opportunities for optimization and efficiency • Develop and maintain clear documentation, including requirements, process flows, and training materials • Operate effectively in a fast‑paced, cross‑functional environment with multiple priorities Qualifications: • Strong communication skills with the ability to work effectively with both business and technical audiences • Proven experience as a Business Analyst supporting martech, digital marketing, CRM, loyalty, or customer data initiatives • Strong analytical and problem‑solving skills with experience identifying dependencies and business impacts • Hands‑on experience translating business needs into actionable user stories and functional specifications • Experience working with Agile delivery teams, sprint ceremonies, backlog management, and UAT • Ability to manage multiple workstreams independently and influence cross‑functional partners • Experience with platforms such as Braze, Amperity, Adobe Experience Cloud, Tealium, or similar tools • Understanding of customer data flows, segmentation, campaign execution, and digital measurement • Familiarity with SQL, dashboards, reporting, or data visualization tools • Knowledge of API integrations, tagging frameworks, privacy/consent, and data governance • Experience in hospitality, travel, loyalty, e‑commerce, or customer experience environments Pay: 60-65/hr Education Bachelor’s degree in Business, Marketing, Information Systems, Analytics, or a related field preferred; equivalent experience considered.