Strategic Web Analyst

Join us as a Strategic Web Analyst where you'll use data-driven insights to optimize user experiences and empower marketing strategies. This dynamic role offers the chance to transform web analytics into strategic action. Responsibilities • Monitor overall web performance, including traffic and conversion rates, to provide actionable insights. • Consult on new webpage projects, ensuring they are optimized for effective measurement from inception. • Create compelling narratives from technical metrics for leadership using Adobe Analytics dashboards. • Collaborate with the UX team to identify and resolve user friction through data-backed solutions. • Develop self-serve reporting functions and processes across the organization to enable data access. • Manage analytics requests using agile project management techniques via Jira in a fast-paced environment. Skills • Extensive experience in web analytics, digital marketing, or data science within B2B or SaaS sectors. • Proficiency in Adobe Analytics for building segments, metrics, and visualizations. • Strong communication skills to simplify large datasets into actionable insights for leadership. • Adept at working independently and steering projects from start to finish. Preferred Skills • Experience with behavioral analytics tools such as ContentSquare, Amplitude, or FullStory. • Proven experience using Jira for tracking tasks and managing projects effectively. At Horizontal, we celebrate diversity, equity, and inclusion as fundamental principles within our company culture, ensuring all voices are valued and heard. Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.