Tag Management & Digital Analytics Specialist (Web)

Our client, a leading organization in the digital space, is looking for a skilled Digital Web Analyst to join their team on a contract basis. This individual will be key in leveraging web data to enhance user experience, improve marketing efforts, and support data-driven business decisions. If you're proficient in Google Analytics 4, Semrush, and Tableau, and have a passion for turning complex data into strategic insight, we want to hear from you. Key Responsibilities • Manage the setup, customization, and maintenance of GA4 across digital properties • Implement and monitor tracking strategies, including goals, events, and conversions aligned with business priorities • Translate user behavior and traffic data into actionable recommendations • Evaluate digital marketing campaigns and customer journeys, tying web metrics to broader business outcomes • Develop and deliver insightful dashboards and reports using Tableau and other tools • Collaborate with UX/UI and marketing teams to optimize user flows and site performance • Identify trends in user engagement and funnel performance to support growth strategies • Stay current on analytics trends, GA4 updates, and best practices in digital measurement Ideal Candidate Profile • 5+ years of experience in digital analytics, with deep knowledge of Google Analytics 4, Google Tag Manager, and related tools • Skilled in using Semrush for SEO and competitive analysis • Proficient in creating compelling, interactive reports using Tableau and Excel • Experience working with SQL and integrating analytics data with CRM platforms like Salesforce • Bachelor’s degree in a relevant field or equivalent professional experience Compensation: $25 - $30/Hour Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications. #SONITN