Technical Business Analyst, Marketing Analytics

Job Title: Technical Business Analyst - Marketing Analytics Location-Type: Onsite (5 days/week, Virginia Beach, VA 23454 ) Start Date Is: ASAP Duration: 6 months Contract-to-Hire Compensation Range: $60/hr - $65/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship. Job Description: We are seeking a Technical Business Analyst with strong marketing analytics expertise to support a growing data and analytics team focused on improving marketing attribution, KPI reporting, and enterprise marketing data workflows. Day-to-Day Responsibilities: • Partner with marketing leadership and analytics teams to gather and translate business requirements • Investigate and troubleshoot marketing data and attribution issues through root cause analysis • Analyze ad spend performance and marketing KPIs including ROAS and attribution models • Work with GA4, inbound lead platforms, and marketing data ecosystems • Support migration efforts from BigQuery/Looker into Snowflake and Power BI environments • Create user stories, document technical requirements, and manage Jira workflows • Trace data issues across systems and identify gaps in reporting or attribution logic • Collaborate with technical teams, developers, and other Client to improve reporting accuracy and processes • Participate in standups and help prioritize and triage incoming requests from marketing stakeholders Minimum Requirements: • 3-7 years of experience as a Technical Business Analyst in marketing analytics environments • Strong understanding of attribution models including first-touch, last-touch, and multi-touch attribution • Experience working with marketing KPIs such as ROAS and campaign performance metrics • Hands-on experience with Google Analytics and GA4 • Experience troubleshooting complex marketing data issues and performing root cause analysis • Working knowledge of SQL and querying raw data in platforms such as BigQuery or Snowflake • Familiarity with Power BI and modern analytics/reporting tools • Experience gathering requirements, writing user stories, and managing Jira boards • Strong communication skills with the ability to translate technical concepts to non-technical stakeholders • Ability to work onsite 5 days/week in Virginia Beach, VA Preferred Qualifications: • Experience with inbound phone call attribution or call tracking ecosystems • Exposure to construction, home services, or lead-generation-focused industries • Experience supporting enterprise data migration initiatives • Familiarity with Looker or legacy marketing reporting environments • Experience working in highly customized or fragmented ( "Frankenstein”) data ecosystems