Web Analytics Analyst (Adobe Customer Journey Analytics / CJA)

Job Title: Web Analytics Analyst (Adobe Customer Journey Analytics / CJA) Position Type: Contract Location: Remote Working (Must be located in the United States) Contact Rate: $60 per hour We are seeking a Web Analytics Analyst to join the team at an established Adobe Solutions Partner. In this role, you will support an enterprise client with a large website footprint and a business-to-business (B2B) marketing focus. Working as part of a collaborative, cross-functional delivery team alongside a Project Manager, an AEP Launch/WebSDK/Analytics Architect, and a Web Analytics Developer , you will translate complex business requirements into practical measurement plans, accurate reporting, and actionable insights. This role requires regular collaboration across IT, engineering, marketing, performance, and product teams to optimize marketing effectiveness, website performance, and the customer journey. Key Responsibilities • Measurement & Frameworks: Translate B2B marketing goals into practical measurement plans across multiple web properties, campaigns, content experiences, and conversion paths. • Stakeholder Collaboration: Partner with client engineering, product, marketing, demand generation, and other stakeholders to gather requirements and support tracking implementation. • CJA Management: Build, maintain, and optimize reporting within Adobe Customer Journey Analytics (CJA), including segments, calculated metrics, visualizations, dashboards, and workspace projects. • Data Validation: Validate CJA data views, connections, derived fields, attribution settings, and cross-channel datasets to ensure accurate, business-ready reporting. • Insights & Analysis: Conduct detailed analysis into customer behavior, campaign performance, content engagement, funnel conversion, lead generation, and cross-channel journeys to identify trends and optimization opportunities • Troubleshooting: Debug and troubleshoot common data layer, tag firing, variable mapping, event, dimension, and data collection issues, escalating complex implementation bugs when appropriate. • Tag Management: Work within Adobe Experience Platform (AEP) Data Collection / Adobe Launch to review, update, and QA tag configurations, rules, data elements, extensions, and deployment workflows. • Reporting & Documentation: Present insights and dashboards to stakeholders in a clear, business-focused manner , while documenting analytics requirements, tagging specifications, QA results, and measurement standards. About Hirobe Limited: Expert recruitment, powered by a deep understanding of the Adobe Experience Cloud. Since 2018, we've been connecting the best Adobe professionals with leading organizations, giving us a unique insight into both the technology and the talent. What truly sets us apart is our specialized market knowledge, tailored service, and unwavering commitment to finding the ideal fit for everyone involved.