Web Analytics Analyst

Job Title: Web Analytics Analyst Location: Fort worth, TX, (Must Need Local To TX Only & Onsite Interview ) Position Summary We are seeking a highly motivated Web Analytics Analyst with experience in digital analytics, web tracking implementation, and analytics requirements management. The ideal candidate will serve as a bridge between Business, Product, UX, Marketing, and Engineering teams to ensure accurate measurement of digital customer experiences. This role requires expertise in drafting analytics requirements, developing tracking specifications, coordinating analytics implementations through tools such as Tealium, Adobe Analytics, and delivering actionable insights through data analysis. Airline industry experience is highly preferred . Key Responsibiliti esAnalytics Requirements & Measurement Planni • ngGather and document business and analytics requirements from Product, Marketing, Digital, and Business stakeholder • s.Develop analytics requirement documents, measurement plans, tracking specifications, and analytics solution design document • s.Define KPIs, customer journey metrics, conversion funnels, and reporting requirement s.Analytics Implementation, Testing & Coordinati • onCoordinate with Product, UX, Engineering, QA, and Data teams to implement analyticssolutions across web and mobile platform • s.Partner with development teams to ensure accurate implementation of tracking requirements using Tealium and other tag management solution • s.Define and maintain data layer requirements and event taxonomy standard • s.Support end-to-end testing and validation of analytics implementation s.Analysis & Reporti • ngPerform web and customer journey analysis to identify trends, optimization opportunities, and business insight • s.Utilize advanced SQL to analyze large datasets and validate tracking accurac • y.Develop reports, dashboards, and insights to support business decision-makin • g.Monitor key performance indicators and recommend improvements to digital experience s.Stakeholder Manageme • ntCollaborate with cross-functional teams to align analytics solutions with business objective • s.Facilitate discussions between business and technical teams to translate requirements into actionable implementation plan • s.Communicate findings, recommendations, and project status effectively to stakeholder s.Key Skil • lsAdvanced S • QLWeb Analyti • csTealium Tag Manageme • ntAnalytics Requirements & Documentati • onRequirements Gathering & User Story Developme • ntCustomer Journey Analyti • csData Layer & Event Tracking Desi • gnStakeholder Coordinati • onAdvanced Analytical & Problem-Solving Skil • lsExcellent Written & Verbal Communicati • onAgile Methodologi es