Web Analytics Implementation Specialist

Job Title: Web Analytics Implementation Specialist (Adobe to GA4 Migration) Location: Remote Job Type: Contract / Contract-to-Hire Job Description We are looking for a Web Analytics Implementation Specialist with hands-on experience in migrating from Adobe Analytics and Adobe Launch to Google Analytics 4 (GA4) and Google Tag Manager (GTM). The ideal candidate will be responsible for planning, executing, and validating the migration of analytics tracking frameworks while ensuring accurate data collection, reporting continuity, and minimal disruption to existing analytics capabilities. This role requires strong experience in analytics implementation, tag management, event tracking, and data validation across modern digital platforms. Key Responsibilities • Lead and execute the migration of analytics implementations from Adobe Analytics and Adobe Launch to Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Audit existing Adobe Analytics tracking, tags, and data layers to understand current measurement frameworks. • Design and implement GA4 event tracking, conversions, and custom parameters aligned with business requirements. • Configure and manage Google Tag Manager containers, triggers, tags, and variables. • Ensure data accuracy, consistency, and validation during and after the migration process. • Collaborate with marketing, product, and development teams to define tracking requirements. • Document tracking architecture, tagging standards, and migration processes. • Troubleshoot tracking issues and optimize analytics performance. Required Skills • Strong experience with Adobe Analytics and Adobe Launch • Hands-on experience implementing Google Analytics 4 (GA4) • Expertise with Google Tag Manager (GTM) • Experience performing analytics platform migration projects • Strong understanding of event tracking, data layers, and tag management • Experience with web analytics debugging tools (Chrome DevTools, GA Debugger, etc.) • Ability to validate and troubleshoot data discrepancies between platforms Nice to Have • Experience with data visualization tools such as Looker Studio or Power BI • Knowledge of JavaScript for custom tracking implementations • Experience with marketing attribution and conversion tracking • Familiarity with privacy and compliance frameworks (GDPR, CCPA)