Adobe Analytics Consultant

Reference: Vrg_2425_102 Job title: Adobe Analytics Consultant We are seeking a highly skilled and experienced Adobe Analytics Consultant for a future role to join our team. The ideal candidate will be responsible for delivering end-to-end analytics solutions using Adobe Experience Cloud products, with a strong emphasis on Adobe Analytics, Tag Management, Customer Journey Analytics, and associated MarTech platforms. Key Responsibilities: Design, implement, and optimize digital analytics solutions using Adobe Analytics Workspace and Adobe Experience Cloud tools. Build and maintain custom dashboards, reports, and advanced analyses in Adobe Analytics. Work closely with stakeholders to gather business requirements and translate them into measurement strategies and implementation plans. Develop and maintain tagging strategies using Adobe Launch (Tag Manager), Google Tag Manager (GTM), Tealium iQ, Ensighten, and other tag management systems. Implement and validate digital data collection using debugging tools such as Adobe Debugger, Adobe Experience Platform Debugger, Charles Proxy, and Fiddler. Leverage Adobe Audience Manager, Adobe Target, Adobe Campaign, Adobe Real-Time CDP, and Adobe Journey Optimizer for advanced segmentation, targeting, personalization, and campaign execution. Conduct in-depth customer journey analysis using Adobe Customer Journey Analytics. Manage and integrate data across systems using tools like Segment, BlueConic, Adobe Data Feeds, and Adobe IMS. Utilize tools such as Mixpanel, Heap, and Matomo for supplemental analytics and user behavior insights. Collaborate with engineering, marketing, and UX teams to ensure accurate implementation of analytics tags and measurement strategies. Support troubleshooting and QA of analytics implementations, ensuring data integrity and quality. Provide training and support to stakeholders on Adobe Analytics and related tools. Stay current with industry trends and emerging technologies in the digital analytics space, including Adobe Sensei and AI-driven insights. Required Skills & Qualifications: Proven experience in Adobe Analytics implementation, reporting, and analysis. Hands-on experience with Adobe Experience Cloud solutions, including Adobe Audience Manager, Adobe Target, Adobe Campaign Standard, Adobe Journey Optimizer, and Adobe Real-Time CDP. Strong expertise in tag management tools: Adobe Launch, Google Tag Manager (GTM), Tealium iQ, Ensighten. Proficiency with debugging and troubleshooting tools: Charles Proxy, Fiddler, Adobe Debugger, and AEP Debugger. Familiarity with supplemental analytics platforms like Mixpanel, Heap, and Matomo. Experience with Segment, BlueConic, or similar CDP/data integration tools. Strong understanding of digital marketing, campaign tracking, and customer journey mapping. Ability to interpret complex data sets and communicate actionable insights to both technical and non-technical stakeholders. Excellent written and verbal communication skills. Adobe certifications in relevant tools (preferred). Adobe Certified Expert (ACE) in Adobe Analytics or related products. Experience with Adobe Data Feeds and integration into data lakes or BI tools. Knowledge of Adobe Sensei and other AI-powered analytics tools. Familiarity with Adobe IMS and enterprise identity management. Job Types: Full-time, Temporary, Fixed term contract Education: Bachelor's (preferred) Experience: Adobe Analytics Consultant : 3 years (preferred) Language: English (preferred) Work authorisation: United Kingdom (preferred)